Senior Advertising Strategist (On Site - Washington, DC)
About The Position
Rational 360 is seeking a Senior Advertising Strategist to manage and execute the firm's digital advertising campaigns. This role involves collaborating with digital advertising and client teams to run campaigns across various platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn, Lockerdome, Care2, and other programmatic ad platforms. The strategist will help execute digital strategies for client accounts, including acquisition and activation ads, education and persuasion ads, online fundraising, and social media promotion. Rational 360 is a full-service strategic communications and digital company specializing in public affairs, reputation management, public relations, and digital communications. They combine data-driven insights, creative storytelling, and technology to deliver results. The company has approximately 120 employees, is partially employee-owned, and emphasizes professional development, mentorship, and career advancement.
Requirements
- 2-4 years of hands-on advertising experience in the context of online campaigns
- Basic familiarity of the Facebook/Instagram Advertising Platform and the Google Ads platform and their native measurement solutions
- Experience reporting on paid/owned/earned social media
- Experience executing ad campaigns with different goals, including acquisition, fundraising, and persuasion
- Familiarity with Microsoft Office, browser plug-ins, and third-party analytics/measurement tools in addition to each platform’s native measurement solutions
- Superior communication skills: be comfortable in managing and handling internal and external communications with grace and ease
- Extreme attention to detail and strong writing skills are required
- Ability to set advertising goals for campaigns and drive toward them
- Ability to work both independently and as a collaborative team
- Proven ability to develop creative, strategic digital solutions to communications challenges
- Experience working on a fast-paced team with multiple projects happening at the same time
Nice To Haves
- Basic familiarity with LinkedIn Advertising, Twitter Advertising, and other “tier two” bid-based/performance media platforms
- Experience in public affairs/advocacy setting is a plus
- Basic HTML is a plus
- Bachelor’s Degree
Responsibilities
- Collaborate with internal teams in developing and executing paid social media and paid search strategies across platforms.
- Launch/manage/optimize and report on campaigns, primarily Facebook/Instagram advertising and paid search campaigns on Google and Bing.
- Report on performance and analyze data to determine results and actionable learnings.
- Represent your department in client meetings and conference calls.
- Participate in new business proposals/presentations.
- Keep up-to-date on industry trends, including how to best apply them to client initiatives.
Benefits
- Competitive compensation and benefits
- Hybrid work model with flexibility
- Exposure to high-impact work across public affairs, communications, and digital
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What This Job Offers
Job Type
Full-time
Career Level
Senior
