Senior Ad Research Manager

Roku•Santa Monica, CA

1d•$130,000 - $170,000•Hybrid

About The Position

Roku pioneered streaming to the TV and continues to innovate and lead the industry. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. While we are well-positioned to help shape the future of television - including TV advertising - around the world, continued success relies on how well we show our advertisers the value we just delivered. You will play an integral leadership role in executing and overseeing a wide range of primary research projects to help Roku advertisers succeed. As a Senior Ad Research Manager, you will take full ownership in designing the most appropriate research methodology to solve challenges for internal and external stakeholders, including creative ad testing, A/B tests, consumer sentiment, audience and brand insights, industry narratives and campaign measurement, and will leverage syndicated data and AI-driven research where appropriate. In this senior capacity, you will help guide and mentor 1-2 Ad Researchers, providing strategic direction. Our environment is fast-paced, requiring the ability to work autonomously with minimal supervision in an ever-changing environment. You will need to demonstrate excellent problem-solving skills and strategic thinking. The right mix of organizational and communication skills is key to success. Attention to detail and a proven ability to manage priorities are also essential. We are looking for people ready to lead by example, mentor others, collaborate with peers, and partner with colleagues and external partners. This position is a hybrid role, Monday – Thursday in office with the option to work from home on Friday.

Requirements

8-12 years of experience with primary, secondary and AI-driven research.
Proven skill with a broad methodological toolkit, including long-form quantitative consumer surveys, creative ad testing, audience and brand insights, tracking, focus groups and conjoint.
Confidence in selecting the most appropriate research methods for a given problem or question and how/when to leverage and integrate data analytics.
Media (TV, video, digital) and streaming entertainment (AVODs, SVODs, FAST) experience is preferred.
Exceptional analytical and problem-solving skills and the ability to work with ambiguous data to create insights that reflect strong business judgment.
Familiarity or experience with Qualtrics, SQL, Displayr, Tableau, or similar tools, and campaign measurement.
Speak comfortably in a variety of settings including one-on-one and in front of large group with senior level clients; the ability to adapt communication style for different audiences.
Ability to collaborate and build close relationships with cross-functional teams.
Ability to work with agility and prioritize effectively with a strong sense of urgency.
Demonstrated experience mentoring, guiding, or managing research professionals, with strong leadership instincts and the ability to elevate team performance.
Comfortable with accepting guidance from other researchers and cross-functional stakeholders.
Ability to think big picture, identify trends, and translate insights into actionable business strategies.
A passion for entertainment and how people think and operate.

Responsibilities

Independently scope and lead end-to-end primary research studies, either in-house, through our custom research panel or through 3P vendors. This includes proposing the most appropriate methodology, leading kickoff calls, creating and maintaining timelines, designing and programming surveys, managing vendors, monitoring recruitment, processing and weighting data, stat testing, data analysis, verbatim coding, generating reports and presenting results both internally and externally.
Lead the overall research and measurement strategy for Media & Entertainment, working closely with cross-functional teams including sales, marketing and client service to support individual advertisers (one-to-one) and build category narratives (one-to-many).
Work closely with measurement and analytics teams to develop creative and media best practices using our research and Roku 1P insights.
Leverage syndicated data sources (MRI Simmons, GWI, etc.) to answer client and industry questions.
Independently lead and present lift measurement for Media & Entertainment and Theatrical clients and use findings to make actionable recommendations.
Continuously challenge and improve our array of existing research and measurement solutions.
Maintain an insights database, making it easy to find and leverage for other clients ongoing.
Provide guidance and mentorship to junior teammates through knowledge sharing and training.