Senior Activation Specialist

Xnurta•Portland, OR

12d

About The Position

As the Senior Activation Specialist, you will own the trial and onboarding phase of the client lifecycle- ensuring clients are set up for success from day one. This role requires a highly technical, process-oriented professional who thrives in the fast-paced world of retail media and ad tech. You’ll guide new customers through their first 30-60–90 days with Xnurta. From kickoff to activation, your job is to ensure customers are fully set up, trained, and positioned to see early wins. You’ll partner closely with Customer Success, Sales, and Product teams to deliver a smooth onboarding experience and a strong foundation for long-term success. You’ll serve as both trainer and strategist, leverage our AI-powered tools, and achieve measurable success. You’ll also document and optimize onboarding workflows to create a scalable, world-class onboarding experience.

Requirements

Bachelor’s degree in Business, Marketing, Communication, or related field preferred
3–6 years of experience in client onboarding, customer success, or ad tech implementation roles
Strong understanding of Amazon Ads, DSP, and AMC (Retail Media or Ad Tech platform experience required)
Proven track record of building and scaling onboarding or implementation processes
Exceptional organizational skills with a process-first and documentation-driven mindset
Strong communicator with the ability to connect the dots between technical and business goals
Proficiency in CRM and workflow tools (HubSpot, ChurnZero, Jira, Asana preferred)

Responsibilities

Client Onboarding & Trials Lead the onboarding and trial experience for new clients, ensuring successful setup, integration, and activation of all Xnurta tools (AI Copilot, DSP, AMC Hub, etc.)
Partner with Sales and Client Success to manage trial clients post-sale, clearly defining success metrics and driving adoption through structured milestone check-ins
Create implementation plans tailored to each client’s retail media stack, including DSP, AMC, and Sponsored Ads components
Monitor client progress through onboarding dashboards, flag risks early, and ensure timely resolution
Process Design & Documentation Build, document, and optimize repeatable onboarding frameworks that drive time-to-value
Maintain internal onboarding resources, SOPs, and training materials in collaboration with Product and Client Success teams
Partner with CS/Sales leadership to streamline trial-to-paid conversion workflows and improve efficiency across teams.
Client Enablement & Training Deliver structured training sessions and workflow walk-throughs to educate clients on platform functionality and AI-driven optimization
Translate complex ad tech and retail media concepts into actionable client strategies
Technical Implementation Support clients with connecting ad accounts, data integrations, and attribution systems (Amazon Ads, DSP, AMC, etc.).
Troubleshoot setup and reporting challenges in partnership with Product and Engineering teams
Maintain a deep understanding of system architecture to identify gaps or inefficiencies in implementation
Cross-Functional Collaboration Serve as the primary liaison between Sales, Product, and Client Success during the onboarding phase
Provide structured feedback loops to Product and Engineering based on client implementation experiences
Identify upsell potential and work closely with the account CSMs to ensure seamless transition to ongoing success management