Senior Account Manager (online advertising/digital media)

GumGum•Chicago, IL

1d•Remote

About The Position

The Senior Account Manager is a critical role within the Customer Success department that partners directly with Sales to service our advertising partners and execute high-performing advertising campaigns. The Senior Account Manager is responsible for ensuring campaigns exceed expectations - driving renewals and strengthening relationships with clients across both direct and programmatic environments. The Senior Account Manager is responsible for owning complex books of business with significant budgets. This role ensures campaigns exceed expectations, drives renewals at scale, and strengthens executive-level client relationships. In addition to managing the full post-sale lifecycle, the Senior Account Manager mentors junior team members, contributes to team education & GTM initiatives, and serves as a subject matter expert in day-to-day process, programmatic activation, performance strategy, and client growth. Note: This position offers the opportunity for remote work or 'work from home' as there isn't a nearby office. However, GumGum is excited to only consider applicants residing Chicago for business needs including some or all of the following: client interaction, team interaction, timezone, etc.

Requirements

3+ years in digital media, specifically within Account Management or Media Planning in online verticals.
BA/BS degree in Marketing, Advertising, Business, or equivalent professional experience.
Deep knowledge of trading, planning, and account management, including DSPs, SSPs, and 3rd party data.
Advanced understanding of Real-Time Bidding (RTB), Deal IDs, and Private Marketplaces (PMP).
Familiarity with industry tools such as DoubleClick, Salesforce, JIRA, and verification platforms (IAS, DoubleVerify).
Thorough understanding of the agency ecosystem, from holding companies to agency trading desks.
Proven ability to manage diverse client needs while maintaining a reputation for elite customer service.
Proficient in online advertising revenue models, industry terminology, and campaign measurement (Upwave, Millward Brown).

Responsibilities

Own the full post-sale campaign lifecycle for high-value and complex accounts — from kickoff call through wrap deck — executing all direct and programmatic components including DSP activation, creative trafficking, campaign QA, optimization strategy, and ongoing performance management.
Oversee large-scale, multi-channel, and highly customized campaigns with advanced KPIs, ensuring alignment across internal teams and client stakeholders.
Drive cross-functional coordination with AdOps, Design, Engineering, Sales, and Programmatic leadership to ensure accurate campaign setup, documentation, and seamless execution.
Function as the senior primary point of contact for assigned strategic accounts across direct and programmatic campaigns.
Take full ownership of renewal strategy and revenue retention across a larger book of business, ensuring a best-in-class client experience.
Build and maintain strong, long-term relationships with agency, client-direct, and trading desk partners.
Support Sales in managing and executing strategic sales opportunities across direct and programmatic channels.
Develop account growth plans leveraging campaign success, historical performance insights, and client business objectives.
Conduct in-depth research on clients’ broader marketing initiatives and proactively position solutions that align with their evolving strategies.
Mentor and support Account Managers & new hires through training, process guidance, and best practice sharing.
Serve as a go-to resource for programmatic expertise, performance strategy, and client communication guidance.