Senior Account Manager, Retail Media

Croud•Atlanta, GA

3d•Hybrid

About The Position

Croud is a global brand and performance media agency that helps businesses drive sustainable growth in an evolving marketing landscape. Combining deep expertise in performance marketing with brand strategy, integrated media, social, creative, and analytics, Croud delivers a Return on Intelligence so brands can make their next best move. Founded in 11 to reinvent the agency model, Croud combines 600+ in-house digital experts with a global network of 2,900 on-demand marketing specialists. This unique model enables us to operate with agility, delivering tailored solutions that drive meaningful and measurable growth for our clients in over 120 markets and 60+ languages. Located in the heart of Old Fourth Ward, our Atlanta office is home to a group of 30+ highly-skilled marketers, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud US offers hands-on experience working with some of the world's leading brands across every industry sector. Find out more about Croud US here ! ROLE OVERVIEW As a Senior Account Manager, Retail Media , the successful candidate will be a strategic, hands-on retail media expert responsible for managing day-to-day client relationships and ensuring campaign strategy, execution, and optimization are aligned to broader client business goals. The successful candidate will have a proven track record of: Managing retail search campaigns across endemic retail platforms such as Amazon, Walmart, and/or Roundel Aligning campaign strategy, budgets, flighting, learning agendas, and optimization with client business objectives Applying strong in-platform expertise and performance analysis to identify opportunities and drive meaningful client outcomes Building trusted relationships with clients and internal stakeholders, communicating clearly and effectively across multiple workstreams Managing and developing Account Manager-level team members, providing guidance, oversight, and support to help elevate their performance and capabilities Delivering work in accordance with Croud best practices, including effective use of Croudies, tools and automation, and SOW SLAs At Croud, our vision centers around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities. We live and breathe five key values at Croud, which build a culture that elevates everyone, allowing our people to thrive: In it together - our value on integration, collaboration and outcomes Eye on the future - our value on futurism, creativity and passion Generous in spirit - our value on people, development and inclusion Do what you say - our value on integrity and accountability Make a difference - our value on purpose and impact

Requirements

Minimum of 3 years of hands-on experience managing retail search across endemic platforms such as Amazon, Walmart Connect, Roundel, or similar
Exposure to or experience managing upper-funnel retail-focused programmatic buying such as Amazon DSP, Walmart DSP, or Trade Desk retail partnerships
Strong understanding of retail media measurement, including incrementality, closed-loop attribution, and platform-specific analytics capabilities like Amazon Marketing Cloud
Demonstrated experience with retail media management platforms such as Pacvue, Skai, Stackline, or similar
Familiarity with commerce media strategy and retail partnerships
Experience contributing to new business pitches, account audits, or practice development initiatives
Ability to translate complex retail media concepts and performance data into clear, strategic narratives for clients and stakeholders
Strong project management, organizational, and prioritization skills
Excellent communication, collaboration, and presentation skills
Proven ability to manage client expectations and build trusted client relationships
Experience mentoring, training, or supporting the development of junior team members
Demonstrated ability to work independently, adapt to changing priorities, and proactively identify solutions
Impeccable attention to detail and commitment to operational excellence
Commitment to following Croud best practices around Croudie usage, tool and automation integration, and SOW SLAs

Responsibilities

Serve as a day-to-day retail media lead for assigned clients, building trusted relationships with client stakeholders and working in partnership with Client Leads, Account Directors, and other channel specialists
Develop a strong understanding of clients' business objectives, product portfolios, retail partnerships, and e-commerce strategies
Align campaign management and channel strategy with client business goals, actively managing and supervising strategy, budgets, flighting, learning agendas, and the delivery and application of insights
Develop and oversee retail media strategies across endemic platforms including Amazon Sponsored Ads, Walmart Connect, Roundel, Instacart Ads, and similar platforms, as well as retail-focused programmatic activation
Use in-platform expertise and performance data to identify optimization opportunities, inform strategic recommendations, and drive campaign performance
Proactively develop performance forecasts, budget recommendations, and optimization strategies to meet and exceed client KPIs
Lead the development and application of campaign insights, ensuring learnings are translated into clear recommendations and future strategy
Collaborate with analytics teams on measurement approaches including incrementality testing, closed-loop attribution, and retail media lift studies
Manage client expectations, proactively communicate risks and opportunities, and ensure work is delivered to a high standard and in line with agreed SOW SLAs
Stay current on retail media trends, platform developments, and emerging opportunities, identifying ways to bring new thinking and value to clients
Actively manage campaign delivery across assigned accounts, ensuring budgets, pacing, flighting, targeting, optimization, and reporting are accurate and aligned to client objectives
Own project management across retail media workstreams, including timelines, dependencies, deliverables, and stakeholder communication
Organize and prioritize work effectively across multiple accounts and competing priorities, proactively identifying and resolving delivery risks
Ensure effective use of Croudies and on-demand resources to support account delivery, in line with Croud best practices
Identify opportunities to integrate tools, automation, and technology to improve efficiency, scalability, and campaign outcomes
Develop and maintain best practices and processes that improve campaign performance, team efficiency, and consistency of delivery
Partner with cross-functional teams including Analytics, Strategy, Creative, and Client Leadership to deliver integrated retail media solutions
Contribute to the development and evolution of Croud's retail media capabilities, best practices, and ways of working
Support new business efforts through account audits, research, capability presentations, and strategic recommendations
Contribute to thought leadership including case studies, POVs, and retail media insights
Stay informed on emerging retail media platforms, technologies, and partners and share relevant opportunities with the wider team
Share platform knowledge, campaign learnings, and best practices across the retail media team to strengthen Croud's overall offering
Provide informal mentorship, guidance, and support to more junior retail media team members
Share platform expertise, best practices, and campaign learnings to help strengthen team capabilities
Support onboarding and training of new team members as needed
As the team grows, take on opportunities to support the development and performance of Account Manager-level team members