Senior Account Manager - Programmatic

Unity Technologies SF•New York, NY

1d•Hybrid

About The Position

Unity is the world's most widely used real-time 3D platform and a powerful advertising environment in mobile, reaching over 256 million monthly active users. Brands like P&G, McDonald's, Apple, and Walmart trust Unity for high-attention, brand-safe advertising. This role involves owning a portfolio of brand and agency clients across the Central and Eastern US, serving as their primary programmatic partner. It requires deep RTB fluency, operational instincts, and strong relationship skills. The position will leverage Unity Vector (AI-driven advertising platform) and Unity Audience Hub (data platform) for advanced targeting. Expansion into CTV, Display, and DOOH is also a key aspect of this role.

Requirements

Expert-level experience activating and troubleshooting campaigns across major DSPs (The Trade Desk, DV360, Amazon DSP, StackAdapt, Yahoo, and others).
Understanding of RTB auctions, PMP and PG deal structures and debugging, and causes of delivery breakdown.
Experience working across books of business exceeding $25MM+.
Hands-on experience with trafficking, tag implementation, pixel QA, creative troubleshooting, and impression reconciliation.
Ability to move fast without cutting corners and flag discrepancies before clients do.
Comfortable working in large datasets and turning performance data into clear, actionable stories.
Proficiency connecting campaign signals (VCR, viewability, brand lift, footfall, ROAS) to brand business objectives across funnel stages.
Polished, proactive, and consultative client presence.
Experience leading QBRs with senior agency and brand stakeholders.
Ability to deliver strategic recommendations under pressure and build trust.
Effective communication and prioritization skills to manage a complex book of business.
Proactive communication when something is off-track and ability to keep stakeholders aligned.
Strong written and verbal communication skills.
Sufficient knowledge of English for professional verbal and written exchanges.

Nice To Haves

Experience managing invoicing, credit checks, past-due escalations, and quarter-end revenue actualization in Salesforce or similar tools.
Familiarity with Unity's supply, Audience Hub, or other gaming-specific advertising platforms.
Experience piloting new measurement or targeting solutions in partnership with third-party vendors (Kantar, Disqo, Samba TV, Adelaide, Foursquare, etc.).
Vertical expertise in one or more of Unity's key advertiser categories: Entertainment, QSR, CPG, Retail, or Pharma.

Responsibilities

Serve as the primary point of contact for a book of brand and agency clients across the Central and Eastern US, managing relationships, expectations, and strategic direction across verticals including Entertainment, QSR, CPG, Retail, and Pharma.
Oversee end-to-end programmatic campaign execution across major DSPs, from onboarding and trafficking through pacing, optimization, and wrap reports.
Translate client KPIs into precise activation strategies across Managed Service, PMPs, and Programmatic Guaranteed deals.
Analyze campaign performance, surface insights, and build client-facing narratives that connect Unity's supply to upper- and mid-funnel brand outcomes.
Own the diagnosis of delivery issues, pacing discrepancies, PMP/PG deal failures, and third-party verification conflicts, working cross-functionally with Ad Ops, Product, and Finance.
Proactively identify upsell and expansion opportunities within accounts, lead strategic planning, and close upsells with sales partners.
Guide clients on leveraging Unity Audience Hub for targeting strategies, including Unity's gameplay and behavioral signals, 1PD CRM integration, and 3PD foundations.
Lead quarterly business reviews, platform training sessions, and reporting readouts.
Advise clients on format selection across Unity's creative suite, matching format to funnel stage and KPI.
Contribute to workflow improvements, shared playbooks, and internal efficiency efforts.
Use AI tools (Claude, Gemini, and others) to streamline workflows.