Senior Account Manager - Lifestyle (New York)

Together Group•New York, NY

8h•Onsite

About The Position

PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore. For more than two decades, PURPLE has been a leader in culturally connected, results-driven brand communications, with the original founding team still leading the business. The agency leverages cross-generational and diverse personal networks globally to connect people and brands, build strategy, and drive commercial success. Their in-house talent prides itself on international networks, working collaboratively across luxury and creative industries to deliver bespoke, non-traditional, and often provocative earned media campaigns. Understanding the world of luxury and evolving possibilities, PURPLE offers connected services across Communications, Events, Social Media, Partnerships, and VIP & Talent, aiming to create the cultural zeitgeist rather than follow it. PURPLE is actively seeking a bright and enthusiastic Senior Account Manager to join its Lifestyle practice in the agency’s New York office, working on several high-profile global Lifestyle clients. The ideal candidate will have experience working in PR, focusing on hospitality and arts/culture industries, with a strong understanding of the US media landscape. The candidate should demonstrate tactical proficiency in media relations, including creating and driving media, influencer/VIP, and event strategies, along with strong written communication skills, initiative, creativity, and exceptional organization.

Requirements

Minimum of four years of relevant working experience
Superior knowledge of luxury consumer industry
Ability to manage multiple accounts simultaneously
Excellent written and verbal skill
Knowledge of Cision, MuckRack and other PR industry tools
Understand the digital world and can exhibit creative thinking
A team player who is hardworking and dedicated

Nice To Haves

Hospitality and arts/culture experience is preferred

Responsibilities

Leading on preparing strategies for clients including: developing outreach plans, partnerships, message development, management of events, coordination of media familiarization trips, effective pitching, training of spokespersons and pitching local, regional, and national stories
Networking across relevant beats; maintaining strong relationships with media and industry contacts through regular one-to-one appointments and meetings
Competitive media research and analysis
Securing partnership and collaboration opportunities
Spearheading and supporting with event logistics and production
Developing weekly and monthly media reports for clients
Supporting senior team on communication with all clients, building rapport and credibility based on trust and expert counsel
Overseeing the management of all product-related media requests – from email inquiry through prospective media coverage – through sample product distribution and tracking and follow up
Consistently producing high quality internal and external communications content
Oversight of weekly client agendas
Proactively pitch story ideas to achieve maximum editorial placement across your brands
Manage and motivate junior members of the team to ensure day-to-day operations run smoothly and PR results are delivered, while supporting them in their growth to the next level
Equally supporting senior members of the team to ensure maximum support across all levels
Have a clear understanding of paid, owned and earned media strategies, and develop relationships with top influencers to support this activity
Have strong connections with leading and emerging editorial talents in LA and across the US
Have established connections with industry leaders and tastemakers in LA and across the US
Contribute to agency new business efforts; both creating proposals and participating in relevant pitches