Senior Account Executive

Hubbard Broadcasting•Albuquerque, NM

About The Position

The Senior Account Executive is responsible for achieving monthly, quarterly, and annual revenue and new-business targets. The role prospects and closes direct advertisers, particularly transactional businesses not currently advertising on television, and grows existing client and agency relationships across linear, CTV/OTT, digital, and sponsorship inventory. The position manages key direct and agency accounts as a strategic marketing partner, developing multiplatform campaigns and custom proposals aligned with client goals. It negotiates rates and terms, presents campaign results and recommendations, tracks market and competitive trends, and maintains accurate pipeline forecasts and CRM records. The role also obtains credit approvals for new accounts and supports timely receivables collection. The job requires local client visits and includes regular sitting, standing, and walking, as well as communication, computer use, critical thinking, and preparation of reports, correspondence, and proposals. The Company will make reasonable physical accommodations to facilitate performance of essential job functions.

Requirements

At least 5 years of media sales experience, including at least 3 years in broadcast, cable, or streaming TV advertising.
Proven record of meeting or exceeding revenue goals and closing new direct business.
Working knowledge of ratings, CPP/CPM, reach and frequency, and audience research tools.
Strong presentation, negotiation, and relationship-building skills with local business owners and agency buyers.
Proficiency with CRM and sales platforms, plus Microsoft Office or Google Workspace.
Bachelor's degree in marketing, communications, or business, or equivalent experience.
Valid driver's license, clean driving record, reliable transportation, and auto insurance for local client visits.
Ability to communicate in English verbally and in writing.
Dexterity to manipulate computer keys, a cell phone, and other office equipment.
Ability to think critically and articulate information clearly and concisely, verbally and in writing.
Quick and clear thinking; ability to gather and organize large amounts of data and search for patterns and connections.
Ability to perform the essential functions of the job.

Nice To Haves

Experience selling CTV/OTT, programmatic, or addressable advertising alongside linear.
Familiarity with Wide Orbit.

Responsibilities

Meet or exceed monthly, quarterly, and annual revenue and new-business targets.
Prospect and close new direct advertisers, focusing on transactional businesses not currently on television.
Grow share of wallet with existing clients and agencies across linear, CTV/OTT, digital, and sponsorship inventory.
Build multiplatform campaigns, including integrated sponsorships, branded content, and event marketing.
Manage a book of key direct and agency accounts as a strategic marketing partner.
Run needs-analysis meetings and build custom proposals grounded in client business goals.
Negotiate rates, packages, and terms while protecting inventory value and pricing integrity.
Present post-campaign results and recommendations to drive renewals and upselling.
Use Nielsen, Comscore, Kantar, and similar tools to build ratings-based and audience-based proposals.
Track market trends, competitive media spending, and political, seasonal, and category opportunities.
Maintain an accurate pipeline and forecasts in CRM platforms such as Salesforce, Matrix, or Wide Orbit.
Obtain credit approval for new accounts and ensure timely payment of receivables, assisting with collection efforts for past-due accounts as needed.
Perform additional duties and special projects as assigned, consistent with a senior-level sales leadership role.
Prepare reports, business correspondence, and business proposals.