Senior Account Executive - Merrell

Wolverine Worldwide

5d•$108,000 - $141,750•Onsite

About The Position

The Senior Account Executive is responsible for driving business development and growth across a portfolio of strategic and Tier 0 accounts to achieve sales, profitability, and distribution objectives within the lifestyle marketplace. This role involves developing strong customer relationships to promote product placement and long-term growth, identifying marketplace opportunities, prospecting and engaging new customers, preparing strategic sales presentations, and managing key account partnerships. The ideal candidate possesses strong business acumen and a deep understanding of consumer behavior, fashion trends, and cultural influences that shape the marketplace.

Requirements

Bachelor’s degree or equivalent work experience.
5+ years of wholesale, retail, fashion, footwear, or lifestyle industry experience, including experience managing strategic or premium retail accounts.
Demonstrated ability to develop strong business partnerships.
Strong business acumen with proven ability to analyze retail performance metrics and translate insights into growth strategies.
Ability to build credibility and influence across customer organizations and internal cross functional teams.
Skilled in strategic selling, negotiation, joint business planning, new account prospecting, and presenting.
Deep understanding of fashion, sneaker, specialty, and lifestyle retail channels, consumer behavior, and market trends.
Excellent written, verbal, and interpersonal communication skills.
Self-motivated and highly driven, with the ability to manage multiple priorities in a fast-paced environment.
Strong organizational, analytical, and time management skills with attention to detail.
Proficient in Microsoft Office (excel, PowerPoint) and other business planning tools.
Working knowledge of retail financial metrics including gross margin, inventory turn, sell-through, open-to-buy, markdowns, and forecasting.

Responsibilities

Manage and grow a portfolio of both existing and prospective strategic and Tier 0 accounts, delivering revenue, profitability, market share, and distribution objectives aligned with brand strategy.
Lead business planning and seasonal growth strategies that drive mutual success and long-term account development.
Leverage marketplace, consumer, fashion, and cultural insights to identify opportunities and inform account-specific business strategies.
Identify and secure new business opportunities that support brand growth, strategic distribution, and marketplace expansion.
Collaborate cross-functionally with Merchandising, Sales Planning, Marketing, Supply Chain, and Product teams to deliver exceptional account execution and customer service.
Develop and execute strategic sell-in presentations, utilizing marketplace intelligence, retail analytics, assortment strategies, and product storytelling to influence purchasing decisions.
Manage forecasting, inventory productivity, and business performance, analyzing key retail metrics to maximize profitable growth.
Drive premium brand execution and marketplace presence through frequent market visits, merchandising excellence, brand activations, and customer engagement.
Provide strategic business recommendations to leadership, leveraging marketplace insights, competitive intelligence, and distribution strategies to strengthen brand positioning and drive sustainable growth.
Performing duties consistent with the Company’s AAP/EEO goals and policies.
Performing other duties as required/assigned by manager.