Senior Account Executive - Canvas - K12
About The Position
At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in: Instructure is seeking an experienced Senior Account Executive to join our growing K-12 sales team. As a Senior Account Executive, you will play a key role in expanding the reach of Instructure's learning solutions—including Canvas, MasteryConnect, and LearnPlatform—within your assigned territory. You will help school districts modernize and simplify their approach to education through our suite of products and services.
Requirements
- 5+ years of proven sales experience, preferably in EdTech or SaaS solution sales.
- Experience with enterprise-level software sales and services.
- Understanding of educational pedagogy and experience selling learning management systems (LMS) and/or assessment management systems (AMS) is preferred.
- Proven ability to sell at all organizational levels, including C-suite and executive leadership.
- Strong strategic and consultative sales skills.
- Ability to conduct in-depth needs analyses and develop tailored proposals.
- Position is remote, with a preference for candidates residing in the Western U.S. (Pacific or Mountain Time Zones).
- Willingness to travel up to 50%.
- Bachelor's degree preferred.
Nice To Haves
- Understanding of educational pedagogy and experience selling learning management systems (LMS) and/or assessment management systems (AMS) is preferred.
Responsibilities
- Drive new business growth by selling the Instructure suite (Canvas, MasteryConnect, LearnPlatform, and related services) in your territory.
- Proactively pursue new logo business while also identifying upsell and cross-sell opportunities within existing accounts.
- Share product insights to help prospective clients accurately evaluate solutions and select the best fit for their needs.
- Prepare and tailor messaging and presentations to address client needs.
- Guide prospects through the purchasing process, ensuring successful and timely closures.
- Accurately forecast quarterly and annual sales performance.
- Develop and execute targeted sales strategies to build and nurture a robust client pipeline.
- Establish and maintain relationships with key stakeholders in school districts.
- Consistently achieve or exceed sales quotas within established timelines.
- Partner closely with Regional Directors and clients in the field to gain referrals and expand market presence.
- Maintain detailed and accurate account information in Salesforce CRM in a timely manner.
Benefits
- Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
- Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
- Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
- Comprehensive wellness programs and mental health support
- Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
- The technology and tools you need to do your best work
- Motivosity employee recognition program
- A culture rooted in inclusivity, support, and meaningful connection
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
