Senior Account Executive, Publicity

Allied Global Marketing•Boston, MA

4d•$70,000 - $80,000•Hybrid

About The Position

Allied Global Marketing is hiring an experienced Senior Account Executive to join its Publicity team, supporting clients across the travel, hospitality, entertainment, B2B, and lifestyle industries. This hybrid role is based in Boston, Massachusetts. The Senior Account Executive leads day-to-day client work and national publicity initiatives from planning through execution and analysis, serving as a primary client contact and managing multiple accounts with limited oversight. The role calls for strategic thinking, strong writing, established media and influencer relationships across Massachusetts and national markets, and a focus on client service, organization, reporting, and results. The position develops and executes strategic earned media programs, secures meaningful coverage, coordinates media and influencer opportunities, and mentors junior team members. It also involves collaboration across the agency, contributions to new business efforts, and continued professional development. Allied Global Marketing expects team members to use its in-house and approved generative AI tools to support research, ideation, writing, analysis, planning, reporting, presentations, meeting summaries, and workflow efficiency, while verifying accuracy, protecting confidential information, applying human review, and exercising sound judgment. This is a full-time position with a salary range of $70,000–$80,000 annually. The position is eligible for the standard benefits offered to full-time employees, including medical, dental, and vision coverage; short- and long-term disability and life insurance; a 401(k); Flexible PTO; and 10 company-paid holidays. The role requires a flexible schedule for occasional nights, weekends, and travel based on client needs, as well as regular in-person work and meetings in the greater Massachusetts area.

Requirements

Bachelor’s degree in communications, marketing, public relations, journalism, or a related discipline preferred.
Five or more years of comparable agency, corporate communications, or in-house public relations experience.
Demonstrated experience leading day-to-day client work and executing strategic publicity campaigns with limited oversight.
Proven success securing meaningful placements with national, regional, and Massachusetts media.
Strong media and influencer relationships in relevant hospitality, lifestyle, entertainment, and business categories.
Excellent writing, editing, presentation, and verbal communication skills, including consistent application of AP Style.
Strong journalistic instincts and ability to adapt voice, tone, and story positioning for different brands and audiences.
Strong organization and time management, with ability to manage multiple accounts, priorities, and deadlines in a fast-paced environment.
Demonstrated ability to mentor junior staff, delegate effectively, and provide constructive feedback.
Working knowledge of AI tools for research, ideation, writing support, media analysis, reporting, presentation development, and workflow management.
Ability to use AI responsibly by verifying accuracy, protecting confidential information, following agency and client policies, and applying appropriate human review.
Proficiency in Microsoft Office and relevant project management, media intelligence, reporting, communications, and social media tools.
Ability to work independently and collaboratively in a hybrid environment, with regular in-person work and meetings in the greater Massachusetts area.
Flexible schedule allowing for occasional nights, weekends, and travel based on client needs.

Nice To Haves

Bachelor’s degree in communications, marketing, public relations, journalism, or a related discipline is preferred.
Professional experience or a strong interest in hospitality, lifestyle, entertainment, or B2B communications.
Experience supporting multicultural communications and publicity efforts, with exposure to Hispanic/Latino, Black/African American, AAPI, LGBTQ+ and other diverse audiences and media.
Fluency or professional proficiency in a language in addition to English, such as Spanish, Portuguese, Mandarin, or another language relevant to multicultural audiences.

Responsibilities

Serve as lead day-to-day client contact and maintain strong, transparent client relationships.
Develop understanding of clients’ businesses, industries, communications goals, audiences, and competitive landscapes.
Lead client meetings and calls, provide clear recommendations, and translate client goals into communications plans, timelines, deliverables, and priorities.
Anticipate client needs and challenges, recommend solutions, escalate material risks, and manage expectations and commitments.
Prepare client plans, presentations, briefing documents, meeting recaps, reports, and strategic recommendations.
Maintain project tracking, documentation, time reporting, and organization across multiple assignments.
Support crisis communications and issues management with senior leadership.
Use AI tools to support research, planning, writing, analysis, reporting, and workflow efficiency while applying professional judgment and human review.
Develop and execute publicity programs, including media strategy, target development, outreach, follow-up, and placement efforts.
Create press materials, including story angles, press releases, pitches, media alerts, talking points, and run of shows.
Secure meaningful coverage across local, regional, and national outlets, including tier-one publications, broadcast, digital platforms, and relevant creators.
Build and maintain relationships with journalists, producers, editors, creators, and influencers.
Track media beats, outlet priorities, editorial calendars, cultural moments, industry trends, and competitive activity to identify opportunities and recommend pivots.
Coordinate interviews, broadcast segments, desksides, press visits, photoshoots, events, and media or influencer attendance at client activations.
Evaluate coverage quality, reach, message delivery, and campaign performance, and provide insights and next steps.
Mentor Account Executives, Account Coordinators, and other junior team members; delegate work, set expectations, review work, and provide constructive feedback.
Help junior staff develop writing, research, reporting, media relations, client service, organization, and responsible AI skills.
Foster collaboration, accountability, positive morale, and a shared commitment to client results.
Develop knowledge of Allied Global Marketing’s services and collaborate with agency teams on integrated client programs.
Contribute to new business research, strategy, proposal writing, pitch materials, presentations, and prospect meetings.
Represent the agency at industry events, media meetings, client activations, and networking opportunities.
Identify practical ways approved AI tools can improve team processes, output quality, and efficiency.
Continue developing strategic thinking, leadership, presentation, creative problem-solving, and account management skills; stay informed about relevant media, culture, technology, and marketing developments.
Maintain professional conduct and build trust through sound judgment, strong writing, and professional communication; take ownership of annual goals and professional development planning.