Public Relations Senior Account Executive
About The Position
TURNER, a national communications firm specializing in lifestyle, travel, hospitality, spirits, wellness, and outdoor brands, is seeking a Senior Account Executive with a passion for storytelling and media relations for the industries we serve. Candidates must have 5 to 7 years of media relations and influencer management experience with demonstrated results. Experience working in the travel and tourism industry is preferred. This role is a remote position that must be based in South Carolina. At The Shipyard, we know that it's your unique talents, backgrounds, and perspectives that make you who you are, just like our team, who come from various career paths and experiences. We believe we can't be truly diverse without bringing your most authentic self to the agency. Studies show that people from marginalized communities may not always apply for positions if they don’t meet every single requirement in a job posting. At The Shipyard, we encourage you to apply even if you don't meet all the requirements. We believe that your passion for what we stand for — our values and purpose — is just as important as meeting every checkbox.
Requirements
- 5 to 7 years of communications experience in the travel industry; agency experience preferred
- Has established national travel and lifestyle media relationships, and the skills to develop new relationships using traditional and digital tools
- BA or BS in public relations, journalism, communications or related fields is preferred
- Excellent interpersonal and communication skills
- Proficient in AP Style
- Previous experience coordinating media familiarization tours and/or desk side tours
- Possesses excellent writing skills, with a strong attention to detail
- Uses social media tools regularly and has experience integrating social media into public relations programs
- Proficiency using Cision, Muckrack, news wires, MS applications
- A current passport and a willingness to travel as needed for clients
- Passion for the travel/tourism industry and the ability to spot trends
Nice To Haves
- Experience working in the travel and tourism industry preferred
Responsibilities
- Supports daily activities for designated national and international accounts as part of a multi-person account team; client mix includes destination and hotel/resort properties
- Contributes 60 percent of time to proactive media relations and influencer programming
- Plans, implements and manages client media tours and in-destination media visits
- Assists with planning and conducts media familiarization tours. This may include international travel (passport required)
- Executes both for-trade and paid influencer programs on behalf of clients, including sourcing, contracting, and reporting on programs
- Understands and prioritizes the objectives of each client; anticipates needs in advance
- Writes client collateral, which includes but is not limited to, news releases, media alerts, photo captions, media pitches, bios and fact sheets
- Brainstorms new, fresh story angles and proactively pitches them to relevant media
- Develops and maintains solid relationships with journalists and social media influencers
- Stays updated on social media trends to provide recommendations to client about how social media channels can best be used
- Assists with preparation of meeting agendas, notes and reports
- Assists with account budgets, resources and deadlines
- Assists with client relations through meetings, conference calls, events and general contact
- Stay abreast of relevant industry news and trends
- Acts as first set of eyes on materials prepared by JAE/AC
Benefits
- TURNER is an equal opportunity employer.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
