Senior Account Executive

IW Group Inc. • New York, NY

12d • $70,000 - $85,000 • Hybrid

About The Position

We are seeking a dedicated and proactive Senior Account Executive to join our Integrated Communications team in New York City. As a Senior Account Executive, you will play a pivotal role in carrying out strategies in our award-winning total market and multicultural campaigns for our clients (including but not limited to food, entertainment, and lifestyle industries), maximizing reach through traditional and digital media, social media, and events/activations conducive to demonstrable ROI. Your responsibilities will include developing campaign strategies, drafting press materials, guiding creative, conducting media/community outreach, executing media events, and overseeing day-to-day client needs/requests.

Requirements

• Bachelor’s or vocational degree from a fully accredited college or university.
• Bring energy, excitement, and creativity to team brainstorms.
• Support new business opportunities and present with passion.
• Challenge the team with new ideas and stand up for beliefs.
• Engage in professional/community organizations and events related to the agency and client’s business/industry.
• Possess excellent client relations skills, show empathy, and value authentic relationships.
• Possess excellent communication skills (verbal, written, and editing).
• Demonstrate exceptional organizational skills, initiative, flexibility, sound judgment, and a positive attitude.
• Ability to multitask and effectively manage deadlines.
• Passion for understanding and supporting multicultural communities or has the capacity to learn quickly.
• Proficiency in basic software (i.e. Microsoft Suite, Google Suite, etc.), media platforms (i.e. Muck Rack, Cision, etc.), social media, and demonstrate AI fluency.
• Commitment to producing the best work possible (including availability to work occasional early mornings, late nights, weekends, and holidays).
• Flexibility to support client needs outside of standard business hours, including evenings, weekends, and event-based activations when required.
• Must be willing and able to travel.
• A sense of humor; flexibility.

Nice To Haves

• Experience with multicultural and Asian consumers.
• Proficiency and/or fluency in additional languages is a plus.
• Experience leading integrated communications campaigns.
• Proven experience growing business, finding new ways in, and charting new pathways.
• Ability to role model the agency’s vision and connect it to client’s goals.
• Strong pulse on culture, diversity, community, traditional/digital/social media, and new communications innovations.
• Minimum of 5+ years professional work experience.

Responsibilities

• Lead integrated communications (i.e. PR, media, communications, etc.) efforts across a diverse portfolio of clients, including but not limited to food & beverage, lifestyle, entertainment, and consumer brands.
• Serve as the day-to-day contact on client accounts, managing timelines, priorities, and deliverables across multiple time zones with minimal oversight.
• Execute integrated communications initiatives, including media relations, influencer engagement, partnerships, and experiential activations to drive impactful earned coverage and audience engagement.
• Craft compelling communications materials, including but not limited to press releases, pitches, presentations, coverage reports, and other client-facing deliverables.
• Cultivate and maintain relationships with key stakeholders, including but not limited to clients, journalists, creators, organizations, and vendors, to support campaign success and long-term collaboration.
• Monitor and analyze media, creator, consumer, and cultural trends while maintaining media and influencer databases to identify timely opportunities and inform campaign strategies.
• Contribute strategic and creative ideas during campaign development, internal brainstorms, and new business initiatives while demonstrating a strong understanding of the evolving media and creator landscape.
• Maintain expertise in multicultural consumer segments while staying informed on industry trends, communications best practices, and emerging cultural moments.
• Provide guidance and support to junior team members by collaborating on shared workloads.

Benefits

• Salary: $70,000 - $85,000, commensurate with experience
• Hybrid work model (three in-office days per week)
• 20 PTO days annually
• 20 paid holidays (including Thanksgiving & Christmas week)
• Birthday off
• Year-round Flex Fridays (half-day Fridays)
• Competitive health, dental, and vision coverage
• Employer-sponsored Life Insurance, Accidental Death & Dismemberment (AD&D), and Long-Term Disability (LTD) coverage
• 401(k) with company match
• Cell phone reimbursement
• Parking and commuter benefits
• Employee referral program
• Collaborative, growth-oriented team environment

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree