Senior Account Director

Eyes On Eyecare•San Diego, CA

13d•Remote

About The Position

Eyes On Eyecare is a technology and healthcare information company looking for an independent, efficient, and highly motivated Senior Account Director to help them wow clients and deliver top results. This individual will be instrumental in helping the company make its mark in the rapidly expanding eyecare industry. The Senior Account Director will report to the VP of Client Services and will be responsible for working directly with clients to orchestrate and execute content and campaigns such as written articles, advertising, email marketing, film projects, and eBooks. They will also work directly with Key Opinion Leaders (KOLs) regularly, manage clients, build successful relationships, and effectively communicate with internal content, marketing, and web engineering teams to execute effectively.

Requirements

7+ years of account management experience at a marketing agency
5+ years of experience in managing content and marketing projects
Experience interfacing with Clients at large healthcare corporations
People management experience
Experience interfacing with marketing, content, designers, and product specialists

Nice To Haves

Demonstrated experience retaining and/or expanding client accounts
Agency experience
A background or experience in eyecare

Responsibilities

Manage the client relationship, acting as the primary point of contact.
Run kickoffs, set expectations, handle difficult conversations, and understand client needs proactively.
Manage relationships that route through agency partners.
Translate signed work into actionable plans and maintain them in the system of record.
Drive projects across Content, Design, Film, Marketing, and Engineering, including clinical and medical-legal review cycles.
Coach and develop Account Managers to build their judgment.
Work directly with KOLs (optometrists and ophthalmologists) for hosting, writing, and appearing in programs.
Manage account renewals and identify future opportunities, working with Sales.
Identify and raise underperforming programs.
Track campaign performance and discuss results with clients, focusing on what worked and next steps.
Interface with Clients and agencies via phone and email for project updates and feedback.
Consult with Clients as a partner to deliver top-tier service and uncover innovative solutions.
Independently manage client relationships.
Occasionally meet with Clients at in-person events or trade shows.
Host kick-off calls with Clients.
Track campaign metrics and deliver results to Clients.
Coach, lead, and cultivate the talent of other Account Directors, Managers, and Account Coordinators.
Devise strategies to ensure projects are efficiently managed.
Translate client proposals into the internal project management system.
Track project statuses and deadlines and update team members.
Track and resolve client edits for articles and multimedia pieces.
Work with graphic designers, editors, marketing professionals, and creative directors to conceptualize, plan, and launch campaigns.
Produce engaging and informative articles, clinical guides, and interviews.
Coordinate and oversee film shoots and work with the film specialist.
Analyze new business opportunities and create pitch ideas with leadership.
Coordinate with doctor KOLs on clinical programming.
Provide progress reports and client information to the sales team.