EverPro - Senior Growth Marketing Manager - ABM (Remote, US)

EverCommerce

1d • $120,000 - $140,000 • Remote

About The Position

EverPro, a business within EverCommerce, is hiring a Senior Account-Based Marketing Manager for improveit 360 to own and scale its account-based marketing strategy for a focused market of high-value remodeling businesses. This is a strategic leadership role focused on bringing Marketing and Sales together around a shared target-account strategy and building programs that generate measurable account engagement, pipeline, and revenue.

The role owns the ABM strategy and operating model across the full lifecycle: target-account selection and tiering, buying committee engagement, intent, account-based advertising, Sales activation, Marketing Qualified Accounts (MQAs), pipeline progression, and measurement. Given the relatively small, high-value addressable market, the manager will determine where 1:1 attention is warranted, where 1:few programs can provide leverage, and how broader account-based programs can efficiently engage the remaining target market.

As the primary Marketing partner to Sales leadership for ABM, this person will develop shared accountability, translate account intelligence into practical recommendations, and continually refine the program based on data and frontline feedback. The position can be based anywhere in the United States and may require travel to EverCommerce’s Denver headquarters or other North American offices. Candidates must be eligible to work without sponsorship.

Requirements

• Significant experience building and/or leading B2B account-based marketing programs, ideally in SaaS or another complex B2B environment.
• Demonstrated experience building ABM foundations, including target-account list development, account tiering, buying committee strategy, intent, personalization, and account-based measurement.
• Strong understanding of 1:1, 1:few, and 1:many ABM models and when to use each.
• Experience partnering directly with Sales leadership, AEs, and SDRs to develop shared account strategies and coordinated plays.
• Ability to build trust with Sales, present a strong Marketing point of view, and challenge assumptions when needed.
• Experience with ABM and intent platforms such as ZoomInfo MarketingOS, 6sense, Demandbase, Propensity, or similar tools.
• Strong understanding of Salesforce and how account, contact, opportunity, and engagement data support ABM.
• Experience partnering with Marketing Ops and RevOps on data, integrations, routing, reporting, and measurement.
• Strong analytical skills and ability to translate account-level data into clear decisions and actions.
• Experience working cross-functionally with Paid Media, Product Marketing, Content, Events, and other Marketing teams.
• Ability to move between strategy and execution, building frameworks while launching programs.
• Strong communication, facilitation, and stakeholder-management skills.
• Practical approach to building scalable processes without overengineering them.
• Must be eligible to work without sponsorship.

Responsibilities

• Own and continuously refine improveit 360’s Target Account List in partnership with Sales leadership.
• Develop and maintain criteria for identifying, prioritizing, and tiering high-value accounts; establish account strategies based on potential, ICP fit, intent, engagement, and strategic value.
• Partner with Sales to align account ownership, prioritization, and treatment, and establish governance for adding, removing, and reprioritizing target accounts.
• Define priority personas and buying committee roles; improve contact coverage and account intelligence with Marketing Ops, RevOps, and data providers.
• Identify buying committee penetration gaps and use firmographic, behavioral, intent, and engagement data to surface account opportunities and provide Sales with actionable intelligence.
• Develop integrated ABM programs across 1:1, 1:few, and 1:many motions, translating account tiers, buying committees, and customer needs into differentiated engagement strategies.
• Coordinate account-based experiences with Paid Media, Content, Product Marketing, Events, and other channel owners; identify messaging, content, and personalization needs.
• Test channels, tactics, and personalization approaches, scaling those that demonstrate meaningful engagement and account progression; identify opportunities for executive engagement, events, direct mail, and digital advertising.
• Serve as the primary Marketing partner to Sales leadership for ABM and lead recurring Sales and Marketing account reviews.
• Translate Marketing activity and account intelligence into recommendations for AEs and SDRs; develop Sales plays and enablement tied to account tier, persona, engagement, and buying signals.
• Establish Marketing and Sales ownership expectations, feedback loops, and shared accountability for target-account progression.
• Own the target-account funnel from target account through engagement, MQA, Sales acceptance and active work, opportunity, pipeline, and revenue.
• Define and refine MQA criteria with Sales and RevOps; surface and route meaningful account signals to Sales, monitor MQA quality and downstream conversion, and address stalled accounts.
• Own the business strategy and use cases for ZoomInfo MarketingOS and other ABM capabilities; define how intent, engagement, account intelligence, and audience data are used across Marketing and Sales.
• Partner with Marketing Ops and RevOps on Salesforce integrations, workflows, reporting, data hygiene, and account structures; work with Paid Media to activate target-account audiences and measure account-level advertising impact.
• Assess whether the ABM technology stack supports the strategy and recommend additional capabilities when there is a clear business need.
• Establish ABM KPIs and reporting across the account funnel, including coverage, buying committee penetration, engagement, intent, MQAs, Sales acceptance, meetings, opportunities, pipeline, and revenue.
• Establish benchmarks, monitor account-stage conversion, improve attribution and account-level reporting with RevOps and Marketing Ops, and communicate performance findings and recommendations.
• Use quantitative performance data and qualitative Sales feedback to improve account selection, tiering, messaging, activation, and qualification.
• Assess ABM maturity across targeting, data, technology, activation, personalization, Sales alignment, and measurement; develop a prioritized roadmap tied to business goals and market opportunity.
• Apply external ABM best practices to improveit 360’s market and Sales motion, distinguishing foundational needs from experiments and capabilities to scale.

Benefits

• Health and wellness benefits available from Day 1, including an annual wellness stipend.
• 401(k) with up to a 4% match and immediate vesting.
• Flexible and generous FTO time off.
• Employee Stock Purchase Program.
• Flexibility to work in-office, remotely, or hybrid within the country of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed