Senior ABM Ads and Emerging Channels Specialist

Thomson Reuters•Eagan, MN

9d•Hybrid

About The Position

We are seeking a data-driven Senior ABM Ads Specialist to own Paid Media channel strategy, hands-on execution and measurement of account-based marketing programs across paid media channels including programmatic display and social channels to drive engagement, pipeline, and revenue within our highest-priority target accounts. You will lead full-funnel ABM advertising strategy, leveraging platforms like 6Sense and Treasure Data to build precise, intent-driven audience segments that power display, video, and social campaigns. You will orchestrate coordinated account experiences, measure impact through direct attribution and funnel moment data points and communicate results tied to account engagement and pipeline goals. This role balances strategic planning with day-to-day campaign management, budget pacing, structured experimentation, and clear executive-ready reporting. In addition, you will own our test and learn approach to new and emerging ad channels like Reddit, G2, ChatGPT, etc. You will construct measurable tests, package and present learnings and advocate for scaling successful pilots across other areas of our business.

Requirements

3–5 years of hands-on B2B paid media or ABM advertising experience with direct platform ownership and a focus on account engagement and pipeline influence.
Hands-on experience with 6Sense required; experience with Treasure Data or comparable CDPs (e.g., Salesforce Data Cloud, Adobe Real-Time CDP) strongly preferred.
Demonstrated success executing ABM advertising programs that drive measurable account engagement, MQL/pipeline influence, and revenue outcomes.
Proficient in LinkedIn Campaign Manager, Meta Ads Manager, and programmatic platforms (DV360 or equivalent); experience running account-matched campaigns end to end.
Strong history of cross-functional partnership with marketing, sales, and marketing operations / RevOps teams.
Bachelor's degree in Marketing, Business, or related field.
Advanced Excel / Google Sheets for data analysis, budget modeling, and reporting.
Experience with Adobe Analytics, DV360, and LinkedIn Campaign Manager for lift studies, reach/frequency measurement, and performance analysis.
Proficient reporting skills; comfortable exporting and interpreting platform data to draw performance conclusions and inform optimizations.
Ability to build correlation models and analysis connecting ABM engagement signals (6Sense intent stages, account engagement scores) to pipeline and revenue outcomes.
Experience connecting CDP data (Treasure Data) to downstream activation platforms; understanding of data flows, segment syncs, and identity resolution concepts.
Clear, executive-ready reporting and pipeline attribution storytelling tailored to ABM program outcomes.
Cross-functional partnering with Demand Generation, Field Marketing, Sales Development, Sales, and Product Marketing teams.
Ability to translate ABM data and account signals into actionable insights for sales teams and leadership stakeholders.
Comfortable using AI tools including Claude and Microsoft Copilot to generate ideas and performance analysis.

Nice To Haves

Google Ads or DV360 certification preferred
LinkedIn Marketing Solutions certification a plus
6Sense platform certification a plus

Responsibilities

Own ABM paid advertising strategy and execution across target account tiers, recommending budget and channel allocation to deliver against Account Engagement, Pipeline Influence, and Revenue targets across our B2B product portfolio.
Leverage 6Sense intent data and predictive audiences, combined with Treasure Data CDP audience segments, to build and activate precise account and contact-level targeting across programmatic, display, and social channels.
Report on ABM advertising outcomes including account reach, engagement lift, influenced pipeline, and optimization plans to close gaps between targets and actual KPI performance.
Design and execute coordinated multi-channel account experiences — ensuring messaging, creative, and sequencing align across display, video, and social touchpoints for each account tier.
Test and expand into new channels while partnering with Marketing Tech teams to build integrations for audiences and measurement.
Run structured testing across audiences, creative formats, offers, and landing pages; manage budgets to efficiency targets and deliver weekly insights and recommendations.
Collaborate with Demand Generation and Field Marketing teams to ensure ABM programs align with account priorities, upcoming product launches, and new market expansion.