SEM Analyst

Sentry Insurance • Stevens Point, WI

1d • Hybrid

About The Position

Our SEM Analysts are responsible for driving customer acquisition and lead generation through the planning, execution, and optimization of paid search and digital advertising campaigns. As an SEM Analyst, you will manage search marketing initiatives across platforms such as Google Ads and Microsoft Advertising, as well as additional channels including Display, YouTube, Retargeting, and Performance Max.

Requirements

• Bachelors Degree or equivalent work experience.
• Degree in Marketing, Mathematics, Computer Science, Statistics or Economics preferred.
• Minimum of 2 years related work experience.
• Proficiency with Google Ads, Microsoft Advertising, and Google Analytics.
• Strong analytical skills with the ability to interpret campaign performance data.
• Experience with A/B testing, conversion tracking, and attribution models.
• Excellent communication and collaboration skills.

Responsibilities

• Plan, launch, and optimize paid search campaigns across major platforms, including Google Ads and Microsoft Advertising.
• Support additional digital channels such as Display, YouTube, Retargeting, and Performance Max to drive acquisition goals.
• Perform keyword research to identify high‑value opportunities and ensure strong query coverage.
• Improve campaign performance through landing page evaluation and recommendations for UX, content, and conversion-rate enhancements.
• Develop and test ad copy, creative variations, and audience strategies to improve engagement and ROI.
• Monitor campaign pacing, performance trends, and budget allocation to ensure efficiency and goal alignment.
• Analyze fluctuations in traffic, conversion rates, and lead quality to identify root causes and propose corrective actions.
• Build and maintain tracking infrastructure, including tagging, conversion events, and platform integrations.
• Create cross‑channel performance dashboards and standardized reporting for internal stakeholders.
• Translate data insights into clear recommendations that support marketing, sales, and broader business objectives.
• Collaborate with analytics, creative, and channel teams to support integrated marketing strategies and performance optimization.
• Stay current on platform updates, best practices, and competitive trends to inform future testing and campaign planning.

Benefits

• Hybrid Flexibility: Enjoy the best of both worlds. With optional work from home on Mondays and Fridays and join your team in the office Tuesday through Thursday to collaborate and learn.
• We provide the technology and tools you need for both your office and home workspace from day one.
• Dining on Us: Depending on your location, we may provide a stipend that can be used at our on-site cafeteria or a meal allowance to keep you fueled.
• Continuous Learning: Unlock your potential through Sentry University and take advantage of our tuition reimbursement program.
• Comprehensive Benefits: We support your whole self with group medical, dental, and vision insurance along with parental leave, pet insurance, caregiver leave, and wellness resources.
• Options for HSA, FSA, and Dependent Care FSA are available.
• Work-Life Balance: Enjoy your generous Paid Time Off allowance to rest and take advantage of paid Volunteer Time Off to support your community.
• Investing in Your Future: We’re committed to your long-term financial well-being. We offer a 100% company match on the first 8% you contribute to your 401(k) each pay period, and those funds vest immediately.
• Giving Back: Through the Sentry Foundation, we’re proud to support the United Way and make a difference in our communities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level