Vacancies Segment Manager General Aviation & eVTOLSegment Manager General Aviation & eVTOL

AkzoNobel Corporate•Waukegan, IL

About The Position

The Global Segment Manager – General Aviation & eVTOL is responsible for developing and executing the global marketing strategy for the General Aviation (GA) segment to drive sustainable business growth. This role serves as the central point within the marketing organization for all products, initiatives, and strategic developments related to the GA and emerging eVTOL markets. The position requires close collaboration with regional commercial teams in the Americas and EMEA, ensuring alignment between global strategy and regional execution. Externally, the role engages with key OEM and industry customer fostering strong partnerships and ensuring a customer-centric approach to delivering growth. The Segment Manager will lead the development of the annual strategic marketing plan, manage the product portfolio, and drive the new product development (NPD) process, ensuring the organization delivers differentiated solutions that address evolving customer needs.

Requirements

Bachelor’s degree in Marketing or Business-related degree
7+ years of related experience in commercial sales and marketing
Experience in building strategic plans preferred
Demonstrates strong performance orientation
Good interpersonal skill, pro-active, takes initiative, self-motivated, energetic person
Constraint breaking and solution focused, capability to work with matrix organization and with people in different reporting lines
Proficient in English

Responsibilities

Develop and execute the global strategic marketing plan for the General Aviation & eVTOL segment in collaboration with key internal stakeholders.
Define “Where to Play” and “How to Win” strategies, supported by robust sub-segment demand and profitability modeling (DPM).
Identify and prioritize high-growth opportunities across business jet OEM & MRO fractional airlines, OEM / MRO helicopter, turboprop aircraft, and emerging advanced air mobility (eVTOL) platforms.
Support regional sales teams in the Americas and EMEA with clear market insights, growth strategies, and commercial priorities.
Engage directly with OEMs, Tier-1 suppliers and MRO providers to understand evolving customer requirements.
Translate customer needs and market trends into clear product, service, and innovation priorities.
Develop strong relationships with key industry customers and influencers to strengthen market position and brand recognition.
Manage the combined General Aviation product portfolio, ensuring the right mix of products and services to support market growth.
Identify portfolio gaps and develop short-, mid-, and long-term product development plans.
Work closely with R&D and innovation teams to define product requirements and deliver competitive, differentiated solutions.
Define and execute the innovation roadmap, supporting both incremental product improvements and breakthrough technologies.
Lead the New Product Development (NPD) pipeline for the segment, ensuring alignment with market needs and business strategy.
Ensure new products and services are successfully commercialized and adopted by the market.
Develop the segment value proposition and “how-to-win” marketing strategy across the fragmented GA and eVTOL market.
Identify opportunities related to exterior and interior coatings, colour technologies, and service solutions, including colour matching and colour delivery capabilities.
Support market differentiation through technology leadership, sustainability solutions, and customer service innovation.