Segment Manager (Commercial)

Kinetico Incorporated•Newbury, OH

About The Position

The Segment Manager supports the development and execution of marketing and sales initiatives that drive growth within targeted channels and customer segments. This position helps ensure consistent execution, alignment with broader business objectives, and the delivery of high‑quality marketing tools to support dealers, builders, and internal partners.

Requirements

Bachelor’s degree in Business, Marketing, or related field.
5+ years of experience in sales support, marketing, customer support, or channel‑related roles
Strong organizational and prioritization skills with the ability to manage multiple projects simultaneously
Strong analytical skills and ability to translate research into actionable insights
Excellent written and verbal communication skills; comfortable creating customer‑facing materials
Proficiency with Microsoft Office (Excel, Outlook, PowerPoint, Word)
Attention to detail and commitment to delivering high‑quality work
Collaborative mindset, adaptable, and motivated to support a growing segment

Nice To Haves

Understanding of residential construction, dealer networks, or commercial water treatment solutions is helpful but not required
experience with CRM or project management tools preferred

Responsibilities

Contributes to and helps manage the segment strategic roadmap and planning process, executing marketing and sales programs that advance strategic objectives and channel partner initiatives.
Conducts market and competitive research to inform segment strategies, product positioning, and program opportunities.
Supports the development and maintenance of sales enablement materials, including segment presentations, product guides, training tools, and marketing collateral.
Tracks program KPIs, adoption metrics, and performance dashboards to support reporting and continuous improvement.
Serves as a cross-functional liaison between Sales, Marketing, Operations, and Product Management to translate business needs into aligned channel strategies and execution plans.
Maintain an organized repository of program resources, sales presentations, and field-facing materials for easy internal and external access.
Identify process improvement opportunities to enhance partner experience and elevate segment performance.
Coordinates logistics for meetings, trainings, and presentations, ensuring materials, content, and communication are delivered accurately and on time.