Segment CDP Marketing Activation Engineer
About The Position
The Segment CDP Marketing Activation Engineer is a hands-on SME responsible for translating marketing requirements into scalable, governed audiences within Segment, enabling lifecycle marketing and cross-channel activation. They bridge Marketing, Data, and Engineering to ensure data is accurately ingested, unified, and activated using strong identity resolution principles and standards. The role also drives data quality, governance, and continuous optimization to deliver reliable, high-impact audience use cases in a way that can be measured effectively to drive marketing strategy.
Requirements
- Hands-on SME
- Strong identity resolution principles and standards
Responsibilities
- Translating marketing requirements into scalable, governed audiences within Segment
- Enabling lifecycle marketing and cross-channel activation
- Ensuring data is accurately ingested, unified, and activated using strong identity resolution principles and standards
- Driving data quality, governance, and continuous optimization
- Delivering reliable, high-impact audience use cases that can be measured effectively to drive marketing strategy
Benefits
- Benefits from day one
- Daily pay
- Recognition Programs and Rewards
- Excellent health care options, including medical, dental, and vision
- A people-first culture
- Go Hilton: Travel Discounts Program Hilton hotel rates worldwide
- Perks at work: Employee Pricing platform
- Employee Assistance Program that supports your physical and mental well-being
- Paid Vacation Time and Paid Sick Days
- 401(k) program with company match
- Tuition reimbursement programs
- Numerous learning and advancement opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
