Search & Generative Engine Optimization Specialist (S&GEO)

Modus Digital•New York, NY

1d•$95,000 - $125,000

About The Position

The senior Search & Generative Engine Optimization (S&GEO) Specialist is an integral member of Modus Digital’s strategy team, working across a range of clients and projects. The role focuses on evolving traditional SEO into generative engine optimization, helping brands gain visibility in both conventional search results and AI-powered experiences such as Google AI Overviews and ChatGPT. The specialist works directly with clients as both a strategist and practitioner, helping shape and deliver GEO programs and contributing to the growth of Modus’ GEO offering. Modus Digital is an independent company of Advisors & Creators for leading brands. It defines business-driving strategies and creates digital experiences, with headquarters in New York City and offices across the United States, Latin America, Europe, and the Asia Pacific region. The specialist collaborates with global and cross-functional teams to create effective digital experiences and solve complex challenges. The role typically reports to an associate director or above.

Requirements

4–5 years of experience in digital marketing, with deep SEO expertise for enterprise-level brands and a strong understanding of emerging GEO strategies.
Expertise presenting and translating complex SEO/GEO strategies to senior stakeholders.
Experience managing, scaling, and evolving enterprise search programs, with a forward-looking approach that incorporates AI search ecosystems.
Proven ability to develop search strategies for website projects, launches, and digital ecosystems that are optimized for traditional search engines and generative platforms.
Strong technical and content auditing skills, including the ability to identify visibility issues and opportunities across search engines and AI models.
A clear, forward-thinking perspective on the evolution of search, including large language models, AI Overviews, and generative discovery experiences.
Ability to define, operationalize, and communicate SEO/GEO processes, frameworks, and best practices across teams.
Exceptional quantitative, analytical, and critical-thinking skills, with the ability to turn data into actionable insights.
Hands-on experience with core SEO tools such as Google Search Console, Google Analytics, SEMrush, BrightEdge, Yext, and Screaming Frog, and familiarity with emerging AI/search monitoring tools.
Strong curiosity and passion for search, with current knowledge of industry trends, including algorithm changes, AI advancements, and their impact on visibility and performance.

Nice To Haves

Hunger to learn and curiosity to experiment with the latest technologies, and to teach teams and clients how to apply them.

Responsibilities

Architect comprehensive SEO and GEO strategies that improve client visibility across traditional search and AI-driven discovery platforms.
Support the growth of the GEO offering by working directly with clients to shape and deliver programs as both strategist and practitioner.
Develop and pitch forward-thinking search strategies focused on visibility in AI-powered experiences, particularly for B2B, financial services, and pharmaceutical companies.
Collaborate with marketers, content strategists, and analytics experts to build holistic strategies optimized for search engines and generative models.
Educate teams across the organization about the evolving role of SEO and GEO and their impact on brand visibility and performance.
Evaluate, implement, and own SEO/GEO tools and technologies to keep Modus at the forefront of search and AI innovation.
Provide thought leadership about the future of search for internal marketing, client engagements, and new business opportunities.
Define and refine SEO/GEO methodologies, frameworks, and best practices; learn and introduce new tools to guide work and advise clients.
Work with project managers, account leads, designers, engineers, and cross-functional teams to deliver integrated solutions.
Communicate progress, insights, and recommendations clearly to internal stakeholders and clients.
Take on additional responsibilities as needed to support the evolution of the role and the business.