Search and Marketplaces Media Manager

Nood • Austin, TX

10d • $120,000 • Hybrid

About The Position

Nood is building the next generation of beauty-tech: powerful at-home devices and high-performance skincare that actually deliver. We sit at the intersection of beauty, technology, and modern aesthetics, with a brand that feels as considered as the products themselves.
As we scale, we’re investing in tighter performance execution across the highest-intent acquisition surfaces: Google (DTC) and Amazon / marketplaces (retail media). We’re hiring a dedicated owner to run these channels with rigor, create repeatable structure, and translate performance into clear actions the broader team can use.
The Performance Search & Marketplaces (PPC) Lead is a hands-on, highly analytical operator who owns PPC across Google Ads and Amazon Sponsored Ads end-to-end. This person is responsible for account architecture, day-to-day optimization, and a disciplined testing cadence that drives profitable growth.

Requirements

• 3 - 6+ years of hands-on PPC management in ecommerce (in-house, agency, or hybrid).
• Strong experience with Google Ads for direct response performance (Search + Shopping/PMax).
• Strong experience with Amazon Sponsored Ads (SP/SB/SD), including keyword strategy, product targeting, and launch/promo playbooks.
• High data literacy: advanced Sheets/Excel competence, comfort interpreting dashboards and building clear performance narratives.
• Experience improving product feeds (Merchant Center), landing page alignment, and/or onsite conversion inputs.
• Strong communication and stakeholder management—clear, calm, and action-oriented.

Nice To Haves

• Experience with additional marketplaces (Walmart.com), retail media networks, or Amazon DSP/AMC.
• Beauty / skincare / devices / regulated-claims-adjacent category experience.
• Experience using Amazon analysis tooling (Helium10, JungleScout, etc.).
• Familiarity with cohort-quality signals and LTV thinking (even if you don’t own lifecycle).

Responsibilities

• Own Google Ads (Search, Shopping, Performance Max, YouTube/Discovery where appropriate) for DTC acquisition and efficiency.
• Own Amazon Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display) to drive profitable marketplace growth and support launches and tentpole moments.
• Build and maintain clean account structure, consistent naming, and a documented testing roadmap.
• Deliver weekly channel scorecards and insights: what moved, why it moved, and what we’re changing next.
• Translate ad + search term learnings into clear cross-functional priorities for: creative testing briefs (hooks, angles, claims, formats) landing page focus areas (CRO inputs) Amazon listing optimization (titles, imagery, A+ inputs, pricing/promo recommendations)
• Own strategy and execution across Search + Shopping/PMax (and additional formats when they clearly contribute).
• Build and refine account architecture: match-type strategy, campaign segmentation, audience layering, exclusions, geo/device decisions, and budget pacing.
• Drive efficiency improvements through query mining, negatives, bidding strategy, feed quality enhancements, and landing page alignment.
• Identify and communicate the most important CRO opportunities based on intent + funnel performance (LP mismatch, message mismatch, offer mismatch).
• Maintain disciplined testing: clear hypotheses, measurable success criteria, and a weekly test roadmap.
• Own Sponsored Ads performance across SP/SB/SD: keyword strategy, product targeting, competitor conquesting, and brand defense.
• Establish repeatable playbooks for: new SKU launches promo and tentpole moments (Prime Day, BFCM, seasonal events) budget pacing and spend efficiency during high-volume windows
• Provide actionable listing optimization inputs based on search term + ad performance (images, titles, A+ content themes, and sequencing).
• Build a reporting cadence that highlights what matters: incremental opportunities, waste, gaps in coverage, and the “next best actions.”
• Use Shopify + Triple Whale (and platform-native reporting) to monitor performance and interpret attribution with a pragmatic, operator mindset.
• Produce a weekly scorecard that includes: spend, revenue, efficiency (ROAS/MER where applicable), contribution-margin orientation CAC proxy and cohort-quality signals where available query/keyword and product target insights (winners/losers) what changed, why, and what’s next
• Maintain clean tracking hygiene and consistent reporting definitions (so leadership can trust the numbers and act quickly).
• Forecast spend and results, communicate tradeoffs and confidence levels, and flag inventory/promo risks early.
• Partner with Creative (performance + brand) to turn channel learnings into sharper briefs, better hooks, and faster iteration loops.
• Partner with Marketplaces to align on promo calendar, SKU priorities, and listing readiness.
• Partner with Ops/Finance to ensure growth stays inside margin and inventory guardrails.
• Coordinate with Lifecycle/CRM leadership (internal + agency) to ensure PPC cohorts are high-quality and retargeting is strategically aligned.

Benefits

• Comprehensive health/vision/dental benefits
• Unlimited PTO
• hybrid flexibility
• Equity: Meaningful ownership opportunity via vested stock options on a standard schedule.
• Bonus: Tied to agreed performance KPIs and efficiency guardrails.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed