SBA Marketing Manager

Bank of Hope•Los Angeles, CA

2d•$130,000 - $150,000•Onsite

About The Position

The SBA Marketing Manager will support the marketing strategies of the department, engage in business development activities, and solicit new business prospects. This role involves developing marketing plans and strategies to increase market share, participating in annual marketing strategy planning, and meeting with customers to discuss needs, outline services, and resolve problems. The manager will review marketing strategies in relation to department and Bank goals, investigate changes in customer status, and reinforce superior customer service through example and follow-through. Additionally, the role includes participating in community affairs, business, and service organizations, contributing to the Bank's profitability through cost controls and income generation, and assisting other officers with inquiries and internal committees.

Requirements

Bachelor’s Degree
Excellent written and oral communication skills.
Knowledgeable in banking, regulations, and State/Federal Regulations.
Ability to respond effectively to the most sensitive inquiries or customer complaints.
Marketing skills for developing for new commercial loans and deposit.
Ability to analyze financial information.

Responsibilities

Support marketing strategies of the department.
Engage in business development activities and solicitation of new business prospects.
Develop marketing plans and strategies to increase market share within regions.
Participate in annual marketing strategy planning.
Meet with customers to discuss needs and outline appropriate Bank services and to resolve problems as necessary.
Review marketing strategies in relation to department and Bank goals and recommending suitable marketing approaches.
Investigate and follow-up on significant changes in status of existing customers.
Reinforce the application of superior customer service through his or her own example along with appropriate follow through with involved customers and employees; conducts specific periodic meetings and presentations on this topic with department officers and staff members.
Participate in community affairs, business, and service organizations, including public speaking; be actively involved in instilling and maintaining a positive sales environment through education of the Bank’s products and services.
Contribute to the overall profitability of the Bank; assist in the implementation of costs controls, income generation, and department marketing efforts.
Assist other officers in resolving inquiries and providing support; participate in various internal committees assigned by senior management.