Salesforce Marketing Cloud Specialist

Newrez LLC•Coppell, TX

About The Position

Exceed the expectations of our residential mortgage borrowers & business partners through superior service, simple processes, and effective communications. We deliver on this mission by empowering our employees by encouraging and recognizing superior performance and innovative solutions, by promoting teamwork and divisional cooperation. POSITION SUMMARY The Salesforce Marketing Cloud Specialist will leverage their technical expertise to execute intricate marketing strategies. Working closely with both the marketing and technology teams, this role plays a key role in developing, maintaining, and optimizing marketing automation through Salesforce Marketing Cloud. The Salesforce Marketing Cloud Specialist is responsible for converting business requirements into effective technology solutions and ensuring their accurate, efficient, and dependable implementation. DESCRIPTION Duties and Responsibilities Develop, maintain, and optimize marketing automation processes using Salesforce Marketing Cloud. Create and manage email marketing campaigns, customer journeys, and tailored content for various audience segments. Design and configure automations in Automation Studio to drive customer journeys. Build, manage, and optimize Data Extensions for efficient data handling. Design, test, build, and demonstrate proof of concepts, data integrations, queries, automations, journeys, and reports when required. Continuously stay updated on the latest Salesforce Marketing Cloud releases, features, and industry trends to improve marketing automation capabilities within the organization.

Requirements

Bachelor’s degree in related field is preferred.
2-4 years of experience working with Sales Cloud, Salesforce Lightning, and Salesforce CRM.
Experience in the mortgage industry or financial services.
Hands-on experience with Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio.
In-depth knowledge of marketing automation principles and best practices.
Proficiency in HTML/CSS, SQL, and AMPscript for customizing email templates.
Strong attention to detail with the ability to handle multiple projects and meet deadlines effectively.
Ability to stay current with industry trends and best practices, identifying opportunities to enhance existing and future solutions.

Nice To Haves

Salesforce Marketing Cloud Administrator Certification is preferred.

Responsibilities

Develop, maintain, and optimize marketing automation processes using Salesforce Marketing Cloud.
Create and manage email marketing campaigns, customer journeys, and tailored content for various audience segments.
Design and configure automations in Automation Studio to drive customer journeys.
Build, manage, and optimize Data Extensions for efficient data handling.
Design, test, build, and demonstrate proof of concepts, data integrations, queries, automations, journeys, and reports when required.
Continuously stay updated on the latest Salesforce Marketing Cloud releases, features, and industry trends to improve marketing automation capabilities within the organization.

Benefits

Medical, dental, and vision insurance
Health Savings Account with employer contribution
401(k) Retirement plan with employer match
Paid Maternity Leave/Parental Bonding Leave
Pet insurance
Adoption Assistance
Tuition reimbursement
Employee Loan Program
The Newrez Employee Emergency and Disaster Fund is a new program to support our team members
Newrez NOW: Our Corporate Social Responsibility program, Newrez NOW, empowers employees to become leaders in their communities through a robust program that includes volunteering, philanthropy, nonprofit grants, and more
1 Volunteer Time Off (VTO) day, company-paid volunteer day where all eligible employees may participate in a volunteer event with a nonprofit of their choice
Employee Matching Gifts Program: We will match monetary employee donations to eligible non-profit organizations, dollar-for-dollar, up to $1,000 per employee
Newrez Grants Program: Newrez hosts a giving portal where we provide employees an abundance of resources to search for an opportunity to donate their time or monetary contributions