Salesforce Marketing Cloud Email Specialist
About The Position
We are seeking a skilled Email Marketing Specialist to join our dynamic marketing team. In this role, you will collaborate closely with stakeholders and project managers to design and execute impactful email campaigns that drive engagement and results. Using Salesforce Marketing Cloud, you’ll build, deploy, and manage campaigns through tools such as Email Studio, Content Builder, and Journey Builder. You will oversee audience segmentation, implement personalization strategies, and ensure every campaign aligns with brand standards and marketing objectives. The ideal candidate is both analytical and creative—comfortable interpreting data and optimizing performance through A/B testing and metrics analysis. You’ll ensure all communications comply with email marketing regulations, maintain documentation and best practices, and provide training and support to internal teams. Staying up to date with the latest industry trends and Salesforce advancements will be essential to maintaining excellence in campaign execution. If you’re passionate about data-driven marketing and delivering meaningful customer experiences, we’d love to hear from you!
Requirements
- Proficiency in Salesforce Marketing Cloud, including Email Studio, Content Builder, Journey Builder, Automation Studio, and Intelligence Reports.
- Proficiency in AMPscript for dynamic content and personalization.
- Proficiency in SQL for audience segmentation and data manipulation.
- Strong understanding of email marketing principles, audience segmentation, and personalization.
- Experience with campaign performance analysis and reporting.
- Excellent communication and collaboration skills.
- Detail-oriented with strong organizational and time management abilities.
- Ability to manage multiple projects in a fast-paced environment.
- Bachelor’s degree and minimum 2 years of related professional experience in email marketing, digital communications, or information technology
Nice To Haves
- Salesforce Marketing Cloud Certifications: Marketing Cloud Email Specialist.
- Marketing Cloud Administrator.
- Experience with Litmus or similar email testing tools preferred.
- Experience with Tableau preferred.
- Experience with Marketing Cloud Intelligence Reports preferred.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
