Salesforce Developer (Marketing Cloud)

Allegis Group•Hanover, MD

15h•Hybrid

About The Position

Overview Job Summary: The Senior Salesforce Developer ( Marketing Cloud) supports the organization's existing marketing technology software infrastructure and develops new technologies as needed. This person is equally comfortable framing business problems with stakeholders from our Operating Companies as building technical solutions that power multichannel journeys. Owns discovery and requirements, translates them into backlog items, and then develops, tests, and launches campaigns—ensuring measurable outcomes and compliance every step of the way. This position is a key member of a hybrid agile product delivery team, interacting with Product Owners, Analysts, Developers, QA testers, Architects, Vendors, and more. Thus, supporting business applications by designing, implementing and modifying application programs from detailed specifications and ensures that improvements are successfully integrated into the existing systems. Required in-office presence at least 3 days per week Responsibilities Essential Functions:

Requirements

B.S. in Computer Science, Information Systems, Marketing or other related field or the equivalent combination of education and experience
6+ years of hands‑on SFMC experience delivering production journeys and automations (Email Studio, Mobile Studio, Journey Builder, Web Studio).
Proficiency with data extensions, SQL queries, AMPscript; strong QA discipline and release management fundamentals.
Demonstrated experience using Data Cloud with Marketing Cloud to improve segmentations and targeting
BA toolkit: discovery, requirements writing, process mapping, stakeholder facilitation, UAT planning, and change management.
Analytics fluency: KPI definition, experimentation, and storytelling with data; ability to translate insights into action.
Excellent communication and collaboration skills; comfort engaging both technical and non‑technical audiences.
Must‑have 6+ years hands‑on SFMC experience delivering production journeys and automations (Email Studio, Mobile Studio, Journey Builder, Web Studio).
Proficiency with data extensions, SQL queries, AMPscript; strong QA discipline and release management fundamentals.
BA toolkit: discovery, requirements writing, process mapping, stakeholder facilitation, UAT planning, and change management.
Analytics fluency: KPI definition, experimentation, and storytelling with data; ability to translate insights into action.
Excellent communication and collaboration skills; comfort engaging both technical and non‑technical audiences.

Nice To Haves

Marketing Cloud Certification
SSJS, REST/SDK experience; familiarity with Einstein features or Marketing Cloud Personalization.
CI/CD and version control practices; experience integrating SFMC with CRM/CDP and data pipelines.
Exposure to SAFe Agile and work management tools (e.g. ADO/Jira).

Responsibilities

Product and Architecture Partnership Lead discovery with Product, OpCo Marketing & Sales, and Delivery teams; capture current/future state needs, pain points, and success metrics. Translate business needs into features/stories with clear acceptance criteria; manage backlog, prioritization, and release notes. Facilitate workshops, define process maps, and coordinate UAT; ensure outcomes are documented and socialized.
Marketing Cloud Development & Operations (SFMC) Design and build journeys, automations, and campaigns across Email Studio, Mobile Studio, Journey Builder, and Web Studio. Develop assets (templates, content blocks, landing pages), data extensions, queries (SQL), and AMPscript/SSJS where needed. Implement QA/test plans; monitor performance, reliability, and data quality; triage and resolve production issues. Support migration to Data Cloud and Marketing Cloud Advanced in 2026 as an SME.
Data, Analytics & Experimentation Define KPIs and dashboards; analyze campaign performance, insights, and cohort behavior to drive iterative improvements. Run A/B tests and controlled trials; convert findings into backlog items and playbooks.
Integration, Governance & Compliance Partner with CRM/Data teams on audience feeds, keys/identifiers, and source‑of‑truth alignment; document integration contracts. Serve as an SME on the team as we implement Data Cloud for Marketing, and Marketing Cloud Advanced Enforce deliverability, privacy, and consent standards (e.g. CAN‑SPAM, GDPR, CCPA, Quebec Bill 96); maintain preference centers and audit trails. Support Marketing communications related apps as admin and strategist: Cvent Surveys, Litmus, Tableau, Sense, Data Cloud.
Ways of Working Operate within Agile/SAFe ceremonies; collaborate across Marketing, IS, and Governance; keep artifacts current and accessible.

Benefits

Medical, dental & vision
Hospital plans
401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
Life Insurance (Company paid Basic Life and AD&D as well as voluntary Life & AD&D for the employee and dependents)
Company paid Short and long-term disability
Health & Dependent Care Spending Accounts (HSA & DCFSA)
Transportation benefits
Employee Assistance Program
Tuition Assistance
Time Off/Leave (PTO, Allegis Group Paid Family Leave, Parental Leave)