Sales Territory Representative

Creeden & Associates, Inc•Cheyenne, WY

16h•$75,000 - $80,000•Onsite

About The Position

The Territory Sales Representative at Creeden & Associates is responsible for driving sales and brand visibility for leading manufacturers within independent retail hardware stores. This role combines consultative selling, in-store merchandising, and physical resets to optimize product placement and sales. By building strong relationships with store owners and managers, the representative becomes a trusted product expert and brand ambassador for our manufacturer partners. Strategic account management and timely follow-up are key to achieving sales growth and ensuring the success of both retail customers and manufacturer partners. This position requires approximately 70–80% travel, including in-territory visits to retail stores, attendance at trade shows, and store resets. In-territory travel may involve driving up to 6 hours from home and staying overnight in hotels 3–4 nights per week. Trade show travel requires flying to other states and being away from home for up to 7 consecutive days. Store resets may require additional travel, either in-territory or out-of-territory, with overnight stays as needed to complete the merchandising tasks.

Requirements

Customer-Centric Mindset: Dedicated to understanding customer needs and delivering exceptional service and solutions.
Sales & Communication Skills: Proven ability to close sales through consultative conversations. Strong verbal and written communication with the ability to present professionally in any environment.
Organizational Excellence: Well-organized with excellent follow-up and time management skills. Able to plan travel and appointments effectively, track follow-ups, and manage a high volume of interactions.
Adaptability & Initiative: Able to work independently in a field-based role and quickly adapt to customer needs, product updates, and shifting priorities.
Physical Stamina & Dexterity: Comfortable working on your feet all day, often in non-traditional environments (store aisles, back rooms, trade shows). Capable of lifting up to 25 pounds independently and up to 100 pounds with assistance. Capable of lifting, bending, kneeling, squatting, reaching, and climbing ladders as needed for store resets and trade show set up/tear down. Use hand and power tools, as needed, during trade shows or store resets. Able to maintain productivity during repetitive physical tasks.
Technical Proficiency: Proficient in Microsoft Office (Word, Excel, PowerPoint). Comfortable using mobile devices (phone/tablet) for photos, digital forms, and presentations. Able to quickly learn and navigate proprietary CRM and sales systems.
Continuous Improvement: Embraces a mindset of growth and learning; always looking for ways to enhance personal performance, sales results, and service delivery. Open to coaching, feedback, and change, with a strong desire to improve both process and outcomes for customers and manufacturers.
Professionalism & Integrity: Projects a polished, professional image aligned with Creeden's values. Upholds high ethical standards and business integrity at all times.
Bachelor’s Degree or equivalent work experience in sales, marketing, or a related field (preferred but not required).
Minimum of 3-5 years of sales experience, preferably in retail, field sales, or a related industry.
Valid Driver’s License with an acceptable driving record, as travel is required for this role.
Proven ability to manage a sales territory with a demonstrated track record of meeting or exceeding sales goals.

Responsibilities

Conduct consultative sales presentations to independent hardware retailers, introducing new products, line expansions, and promotional programs.
Conduct thorough store walks (10-15 minutes) prior to meetings to assess current inventory, available shelf space, and merchandising opportunities.
Tailor product pitches based on store needs, using both sell sheets and digital tools.
Maintain preset appointments with key decision-makers.
Meet or exceed goals for daily store visits (4–6) and in-store presentations (5–7 per store).
Present all manufacturers or assigned product lines at least once per day, adapting to changes in line priority as directed by management.
Establish and maintain strong relationships with store personnel, ensuring ongoing satisfaction and retention.
Enter sales data, action reports, and customer requests into proprietary CRM tools (OAR) in a timely and accurate manner.
Maintain current territory account data, including store contact information, visit notes, and presentation tracking.
Plan store visits at least 10 days in advance (using GPS planner), with clear goals and priorities for each visit.
Participate in special projects including product surveys, in-store training, or photo documentation.
Represent Creeden and our manufacturer partners by attending, engaging in, and driving meaningful conversations at customer trade shows, including working booths, showcasing products, and maximizing visibility and sales opportunities.
Carry out booth setup and tear down for manufacturer displays, ensuring all materials are professionally arranged before the show and properly packed and accounted for after.
Execute full product resets by following updated planograms or manufacturer guidelines, including physically moving, organizing, and stocking hundreds of SKUs.