Sales Support Lead

SWICKARD SHARED SERVICES LLCLas Vegas, NV
$90,000 - $108,000Onsite

About The Position

Swickard Auto Group is seeking an experienced Sales Support Lead to oversee a centralized sales support function in Las Vegas. This role is responsible for leading a team that sets appointments, conducts outreach, and maintains an active guest pipeline for 31 Swickard dealerships across the West Coast, Alaska, and Hawaii. The Sales Support Lead will coach the team, ensure performance standards are met, and directly impact sales operations by managing appointment volume and conversion rates.

Requirements

  • 2+ years of BDC, sales support, or call center leadership experience in automotive retail.
  • Proven track record of leading a team to consistent appointment volume and conversion performance.
  • Strong CRM proficiency, including the ability to audit activity, pull performance data, and coach to process.
  • A coaching-first leadership approach with experience in direct feedback, live observation, and standard-setting.
  • Comfort operating in a multi-store, centralized support environment with the ability to manage competing priorities.
  • Clear, direct communication skills.
  • High accountability and follow-through.

Responsibilities

  • Lead and coach the Sales Support team, setting performance expectations, providing daily feedback, and developing team members.
  • Oversee appointment setting operations across 31 rooftops, ensuring targets for volume, conversion rates, and quality standards are met.
  • Manage outreach activity, including proactive guest contact campaigns, follow-up cadences, and lead engagement.
  • Conduct regular audits of team calls, CRM activity, and appointment outcomes to identify gaps and provide coaching.
  • Provide leadership coverage for the sales support operation, stepping in to manage volume, handle escalations, and model standards.
  • Partner with store-level sales leadership and GSMs to align sales support activity with store goals.
  • Track and report key performance metrics (appointment volume, show rate, conversion, outreach activity, CRM compliance) to leadership.
  • Support hiring, onboarding, and training of new Sales Support team members.

Benefits

  • Medical, dental, and vision insurance
  • Life insurance and supplemental coverage options
  • Paid time off and paid holidays
  • Career growth opportunities within a 40+ rooftop organization
  • Employee vehicle purchase and service discounts
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