Sales Specialist

Beztak Senior Living•Farmington Hills, MI

1d•Hybrid

About The Position

The Sales Specialist serves as a highly skilled sales professional responsible for supporting occupancy growth across assigned senior living communities. This role provides interim sales leadership, sales coaching, lead management, and direct sales execution during vacancies, leave coverage, lease-up efforts, performance improvement initiatives, and other strategic assignments. The Sales Specialist works directly with prospective residents and families while partnering with Executive Directors, community leadership teams, and regional support staff to achieve occupancy, revenue, and move-in goals. This role requires a high degree of flexibility for travel, which may be frequent or extensive, as well as the ability to quickly assimilate into diverse community operations while upholding company sales standards and best practices. The position may be deployed to support communities facing occupancy challenges, leadership transitions, lease-up initiatives, sales training needs, or other strategic priorities as identified by the Senior Living leadership team.

Requirements

Minimum three years of successful sales experience, preferably in senior living, healthcare, hospitality, real estate, or consultative sales.
Demonstrated ability to meet or exceed sales goals.
Strong communication, presentation, and relationship-building skills.
Proficiency with CRM systems and Microsoft Office.
Operating a company vehicle or personal vehicle (as required) to perform job duties. Candidates must be willing and able to drive for work-related purposes as needed.
Working in a high-pressure environment, interacting with difficult customers/vendors, handling urgent matters, resolving conflicts, having effective interpersonal skills.
Customer Service Orientation – extends to both internal and external customers.
Strong project management skills
Confident and dynamic personality
Strong creative outlook
Proficient computer skills including but not limited to Microsoft Office, Google Docs, and marketing programs.

Nice To Haves

Bachelor's degree preferred.
Experience utilizing WelcomeHome CRM is preferred.
Experience supporting multiple communities or regions.
Knowledge of Independent Living, Assisted Living, and Memory Care operations.

Responsibilities

Drive occupancy and revenue growth in assigned communities.
Manage the sales process from inquiry through move-in.
Conduct discovery calls, appointments, tours, home visits, and follow-up activities.
Maintain consistent prospect outreach utilizing established sales systems and CRM workflows.
Achieve monthly inquiry, tour, deposit, and move-in goals.
Assist communities with closing opportunities and overcoming barriers to conversion.
Support lease-up and stabilization initiatives.
Maintain accurate and timely documentation within the CRM.
Monitor lead response times and sales activity metrics.
Review sales reports and identify opportunities for improvement.
Re-engage cold, lost, and inactive prospects.
Ensure compliance with company sales processes and follow-up standards.
Mentor and support community sales professionals.
Provide coaching on discovery, objection handling, closing techniques, and CRM utilization.
Conduct role-playing, sales training, and performance improvement sessions.
Assist Executive Directors in fostering a culture where "everyone sells."
Develop and maintain referral relationships with elder law attorneys, financial advisors, real estate agents, hospitals, physicians, rehabilitation providers, home health agencies, senior centers, and other professional referral sources.
Participate in networking events, community outreach activities, and professional organizations.
Assist with open houses, educational seminars, and marketing events.
Evaluate local market conditions and competitor activity.
Serve as interim sales leadership during vacancies.
Assist communities experiencing occupancy challenges.
Support new community openings, expansions, and strategic projects.
Collaborate with regional leadership to implement action plans for occupancy improvement.