Sales Specialist

Distinctive Living•Freehold, NJ

5d•Onsite

About The Position

Oversees and directs the sales efforts for one or more communities and products within a designated portfolio of communities. May act as sales leader in one or more communities. Manages the development and monitoring of marketing plans and budgets. Works closely with Regional Directors, Operations and Regional Vice Presidents, Operations and all home office and support center associates. Works with onsite Executive Director to support on-site marketing staff.

Requirements

Five to ten years' experience in marketing/sales.
Knowledge of sales and marketing to include principles and methods for showing, promoting and selling products or services to include marketing strategy and tactics, sales techniques, and sales control systems.
Knowledge and understanding of the senior market and various senior living products.
Workable knowledge of personal computers including proficiency in Microsoft Office and Windows.
Experience with Customer Relationship Management software.

Nice To Haves

Bachelor's Degree in Marketing or related field from a four-year college or university is preferred.
Experience in senior living, healthcare or hospitality industry and a minimum of two years in a multi-community role with management responsibility preferred.
Consultative selling skills highly preferred.

Responsibilities

Successfully markets and positions products within assigned area.
Manages open inventory and overall pricing.
Achieves and exceeds all occupancy and revenue goals for the area.
Oversees use of marketing budget dollars to assure optimal exposure and maximum efficiencies.
Coordinates planning and use of marketing budget dollar to create shared efficiencies in media.
Determines and implements the proper sales structure within area.
Assists in interviewing, hiring, training and coaching of all marketing staff in the portfolio of communities.
Actively partners with Sales, Marketing, Training and Development, Human Resources, and Operations in the recruitment, hiring, training, coaching, evaluating, and disciplining of all sales positions within the area.
Oversees and/or completes the marketing plan and budgetary process for the area.
Partners with the marketing team in the development and modification of short and long-range community marketing plans and budgets by providing competitor information, data and feedback.
Develops sales plans to support the budget and achieve the desired objectives.
Coordinates the completion of competitive analysis on all communities within the area and keeps current on competitive projects and programs in the marketplace within the area.
Understands local markets within assigned area and makes pricing and tool box recommendations to Divisional staff.
Monitors marketing and sales performance expectations.
Assesses the skills and abilities of sales staff and coaches, trains and motivates as appropriate to achieve success.
Reviews and analyzes weekly and monthly sales and marketing reports to ensure accuracy of information and to make recommendations for necessary changes.
Visits each assigned community on a scheduled basis, approved by Regional Director, Sales and Marketing, and partners with on-site marketing teams and Executive Directors in the execution of the sales and marketing programs and strategies to achieve and maintain full occupancy as defined by the community's business plan.
Attends and participates in team meetings within area.
Promotes the company in a positive manner and sets the example for company standards for excellence.
Serves as a consensus builder among community Sales and Operations teams.
Encourages teamwork through cooperative interactions with the Regional Support Team and other home office associates.
Educates and supports Operations partners on sales and marketing programs for their respective communities.