Sales Specialist, Georgia (DBC)

Diageo•Off Site Georgia, GA

5d•$54,000 - $90,000•Onsite

About The Position

The Sales Specialist, Georgia (Diageo Beer and Pre-Mix) role is responsible for leading, planning, training, and selling DBC Brands/Programs to retailers and the sales team within a specific Market/Territory. This role ensures delivery and execution in alignment with DBC business objectives within the top 100 accounts, which represent 25% of the business. The position is primarily field-based, calling on both on- and off-premise trade channels, and involves working with Distributor Partners and third-party Enthuse Field Sales Teams. Diageo is the world's leading premium drinks company with over 200 brands sold in nearly 180 countries, creating brands that consumers love. The company encourages enthusiasm, curiosity, exploration, collaboration, and innovation, offering opportunities for employees to learn, grow, and unlock a brighter future. The company's purpose is to celebrate life, and creating an inclusive environment where everyone feels valued and belongs is crucial to this. Diageo embraces diversity in the broadest possible sense, welcoming and celebrating individuals for who they are and fostering an inclusive environment that celebrates people of different genders, ethnicities, abilities, ages, sexual orientations, social classes, educational backgrounds, experiences, and mentalities.

Requirements

Must be a self-starter with a proven track record in influencing others with the use of fact-based selling.
Must be well organized and possess the ability to prioritize multiple initiatives.
Able to generate ideas to develop the market.
Bachelor’s degree required.
Field sales experience preferred.
Ability to engage, influence, and coordinate retailers and wholesaler who may have different strategic initiatives.
Experience with Microsoft Excel, Powerpoint, Teams, VIP & Nielsen.
Tier 1/major market wholesaler management.
Consumer need states.
Retail sales in chain grocery, independent liquor and on-premises.
Thorough understanding of wholesaler operations.
Proven influencing skills.
Thorough understanding of competitive activity, market dynamics, and quality standards.
Understanding and application of data analysis.
Uses and executes metrics to measure performance.
Persuasive selling, negotiation.
Problem solving.
Planning/organizing.
Proficiency in Microsoft office.
Financial acumen.
Superior written and electronic communication.
Extreme abilities to influence internal and external stakeholders.
Possess a positive outlook.
Excellent negotiator.
Exhibits independence, resiliency and tenacity.
Process oriented.
Understands and applies interdependencies across functions.
Self starter, forward thinking change agent.

Nice To Haves

Field sales experience preferred.

Responsibilities

Leading, planning, training, and selling DBC Brands/Programs to retailers and sales team in a specific Market/Territory.
Ensuring delivery and execution in alignment with DBC business objectives within top 100 accounts.
Calling on both on- and off-premise trade channels.
Working with Distributor Partners and third-party Enthuse Field Sales Teams.
Driving strong execution via distribution & display sales.
Working with and building relationships with Distributors to drive growth.
Creating and building relationships with top 100 combined Chain, Independent and On-Premise Accounts to ensure delivery of Diageo Beer Company business objectives.
Communicating monthly program calendar and driving execution on programming within distributor sales teams both on and off premise.
Analyzing on/off-premise channels within territory to effectively plan and execute promotional activities.
Assisting the Distributor Manager (DM) with distributor general sales meetings and weekly team meetings.
Management of tactical budgets.
Working collaboratively with the DM 60 days in advance to agree upon targets and objectives.
Working in the field with third-party Inspira field sales.
Working in the field with Distributor sales teams.
Working in the field with the DM and independently.
Developing account level goals for distribution, displays and programming activity.
Developing and delivering the Guinness Quality and rate of sale programs in the On Premise.
Influencing and motivating wholesalers to execute against the key sales drivers by brand for the assigned territory.
Assisting in the planning and execution of kick-off meetings for innovation and programming initiatives as needed.
Identifying local growth opportunities that tie into the monthly IBO’s.
Providing grounded market insights including industry dynamics and competitive information.