Sales Representative

CRI Genetics•Torrance, CA

4d•Hybrid

About The Position

At CRI Genetics, we’re redefining how people understand their health, heritage, and potential. As a science-driven HealthTech company, we transform advanced genetic research into clear, actionable insights through our ancestry, health, and wellness reports. Our work goes beyond delivering data — we create intuitive, meaningful experiences that empower individuals to make confident, informed decisions about their lives. We’re a fast-moving, mission-driven team fueled by curiosity, innovation, and scientific excellence. If you’re passionate about building impactful products and shaping the future of personalized health, you’ll thrive here. As a Sales Representative, you will be responsible for gaining growth through various Front-End channels.

Requirements

3+ years of experience in B2B sales, business development, account executive or similar roles — eCommerce or consumer goods experience preferred.
Proven track record of prospecting, building a pipeline, and consistently hitting or exceeding sales quotas.
Strong cold outreach skills across email, phone, and LinkedIn with the ability to reach and engage key decision-makers.
Experience negotiating and closing B2B contracts, wholesale agreements, or distribution deals.
Hands-on experience with CRM platforms (HubSpot, Salesforce, or similar) for pipeline management and reporting.
Excellent verbal and written communication skills — confident presenting to buyers, managers, and executive stakeholders.
Highly organized with the ability to manage multiple accounts and opportunities simultaneously.
Self-starter mentality with a results-driven mindset and the ability to work independently.
Familiarity with eCommerce platforms (Shopify, Amazon, or similar) and B2B order management is a plus.
Bachelor's degree in Business, Sales, Marketing, Operations or a related field preferred.

Nice To Haves

eCommerce or consumer goods experience preferred.
Familiarity with eCommerce platforms (Shopify, Amazon, or similar) and B2B order management is a plus.
Bachelor's degree in Business, Sales, Marketing, Operations or a related field preferred.

Responsibilities

Prospect, identify, and develop new B2B partnerships and wholesale accounts through cold outreach, networking, and industry research.
Build and manage a pipeline of qualified leads — from initial contact through contract negotiation and close.
Conduct discovery calls, product presentations, and demos tailored to the needs of prospective business partners and buyers.
Develop and execute outbound sales strategies to target retailers, distributors, resellers, and other B2B accounts.
Negotiate pricing, terms, and partnership agreements while maintaining profitability and brand standards.
Manage and grow existing B2B accounts — serving as the primary point of contact and identifying upsell and expansion opportunities.
Maintain accurate and up-to-date records of all prospect and client interactions within the CRM.
Collaborate with internal teams to ensure smooth onboarding, fulfillment, and post-sale support for new B2B partners.
Track and report on pipeline activity, deal progression, and revenue performance against quotas.
Stay informed on market trends, competitor activity, and industry opportunities to inform outreach and positioning strategy.