Produce Sales Representative

Produce Careers•Miami, FL

About The Position

A grower, importer, and marketer of fresh fruits is seeking a Sales Representative to join their team. The ideal candidate will possess a strong knowledge of fresh produce, a solid work ethic, and a proven sales track record, along with the vision, drive, and energy to contribute to the growth of the organization. This role focuses on managing assigned accounts, reactivating inactive customers, identifying new opportunities, and converting demand into profitable sales. The ideal candidate combines strong relationship-building skills with analytical insight into customer needs, pricing, seasonality, and market trends. You will work closely with the CEO and Retail Program Operations Manager to ensure customer success while maintaining margin discipline and operational alignment.

Requirements

3–5 years of B2B sales experience in produce
Experience working with retail, wholesale, or foodservice customers preferred
Understanding of pricing, margins, seasonality, and supply chain dynamics
Strong relationship-building and communication skills
Effective cold calling and prospecting ability
High attention to detail and follow-up discipline
Commercial awareness and problem-solving skills
Ability to manage multiple accounts and priorities
English required

Nice To Haves

Spanish preferred

Responsibilities

Maintain and grow relationships with assigned customers
Increase repeat business and expand product offerings within accounts
Identify risks (reduced orders, complaints, pricing pressure) and escalate when needed
Analyze customer behavior, sales trends, and market conditions
Conduct consistent cold calling and outreach to qualified prospects
Reactivate inactive customers
Build and manage a strong sales pipeline
Gather market intelligence and customer insights through outreach
Serve as the day-to-day contact for assigned customers
Respond to inquiries regarding pricing, availability, and service
Provide timely and professional communication
Support larger retail opportunities in collaboration with leadership
Support pricing under leadership guidance
Escalate and obtain approval for pricing exceptions, claims, or credits
Communicate competitive pricing trends and buyer expectations
Work closely with the Retail Program Operations Manager for execution alignment
Ensure all customer communication reflects confirmed operational capabilities
Provide complete and accurate information for order execution
Handle complaints professionally and urgently
Coordinate internally for investigation and resolution
Escalate claims and service issues appropriately
Maintain a solutions-oriented approach with customers
Track trends in pricing, demand, and competition
Share insights to support sourcing and sales strategies
Maintain organized records of customer interactions and opportunities
Provide regular updates on account performance and pipeline
Participate in industry events and trade shows
Engage prospects and strengthen existing relationships
Support follow-up and lead conversion