Sales Rep - Metro Boston

Sheehan Family Companies•Everett, MA

1d•Onsite

About The Position

The Sales Representative is responsible for managing and growing sales within an assigned territory of retail accounts both on-premise and off-premise. This includes maintaining strategic relationships with existing accounts, developing new business opportunities, and ensuring the proper representation and placement of our portfolio. This role reports directly into the Area Sales Manager [ ASM ].

Requirements

2 or more years of Outside Beverage Sales
Ability to work flexible hours, occasionally starting before 8am or working evenings / weekends
Must have access to a vehicle with active insurance and license
Proficiency with Microsoft Office and CRM systems

Nice To Haves

Bachelor's Degree in Business, Marketing, or related field

Responsibilities

Manage and grow sales volume within an assigned territory of on-premise and off-premise accounts.
Build and strengthen long-term customer relationships through regular visits, product knowledge, and responsive service.
Identify and secure new on-premise and off-premise accounts, focusing on high-visibility and high-volume opportunities.
Present and promote beverage portfolio to drive placements and increase menu features or tap handles in on-premise accounts.
Implement promotional programs, displays, and marketing initiatives in off-premise accounts.
Meet and exceed sales goals, distribution targets, and performance metrics.
Ensure proper product rotation, visibility, and compliance with brand and retailer standards.
Execute pricing programs, incentives, and retail promotions to drive sell-through.
Build impactful displays and ensure shelf schematics and promotional materials are implemented effectively.
Work with bar managers, beverage directors, and staff to maximize brand presentation and sell-through.
Support events, tastings, and sponsorships that build brand awareness and loyalty.
Partner with marketing and brand teams to execute local and regional promotional initiatives.
Work cross-functionally with operations, delivery, and merchandising teams to ensure exceptional service.
Stay informed on competitor activity, pricing, and emerging trends in the on-premise and off-premise markets.
Provide market feedback and insights to management for strategic planning.