Sales Representative

Lamar Advertising Company•Bridgeport, WV

16h•Hybrid

About The Position

Our Lamar office in Bridgeport, West Virginia is hiring a new Sales Account Executive to help bring innovative outdoor advertising campaigns to life for brands in Morgantown, WV and the surrounding areas. This role requires someone who understands the connection between marketing and sales and gets excited with each sale. The position involves a combination of fieldwork and one day per week in the office after training completion. Sales Account Executives are the connection between Lamar and the communities they serve, meeting and exceeding sales objectives in their assigned territory by using professional sales techniques to develop long-term advertising relationships.

Requirements

Comfort making cold calls over the phone and in-person
Ability to make oral presentations and clearly articulate policies and procedures
Align with our values of inclusivity and effectively communicate with people of various social, cultural, economic, and educational backgrounds
Motivation to learn new technology and systems
Ability to exhibit effective time management and self-organization
Willingness to immerse yourself in the outdoor advertising industry with the intent of selling its benefits to businesses and customers
Ability to communicate professionally both verbally and in writing
Ability to perform effectively under fluctuating workloads
A knack for making connections and gaining the trust of others
Ability to meet a sales quota and utilize general sales techniques
Intrinsic self-motivation to overcome challenges and meet goals
Resilience in response to rejection
Current and Valid Driver’s License required
Proficiency in Microsoft Office Suite

Nice To Haves

College Degree preferred
Previous Outdoor Advertising sales experience preferred
CRM experience preferred

Responsibilities

Meet and exceed sales targets and monitor personal sales data and reports
Target businesses in the assigned area and visit each established Lamar client as well as competitor's clients in a specified time frame
Exhibit working knowledge of local and national competition
Cluster accounts to work them efficiently
Identify potential growth areas and open new accounts
Use Lamar computer tools to locate prospects & follow up on leads, as well as prepare proposals, written presentations, and research
Develop their presentation skills by utilizing computer tools, and presenting to clients on a regular basis
Develop new product knowledge and selling skills
Actively participate in sales meetings, regional meetings, seminars, and trade shows
Perform administrative duties, such as: Maintaining daily, weekly, and monthly sales plans a month in advance, Follow up on all client production orders and problem-solve any issues that may arise, Maintaining organized and up-to-date records of clients and sales activity

Benefits

Paid holidays
First-year earning potential of $55,000- $85,000 (Max first year expectation), including uncapped commissions, dependent on experience and selling ability
No commission cap, so earning potential is unlimited as you grow your book of business!
Monthly auto and cell allowances for work-related expenses
Comprehensive 2-3 week training program with opportunities to participate in our corporate-hosted Lamar Sales School
Multiple medical plan options and a health savings account
Hospital, Critical Illness, and Accident coverage
Dental and vision insurance
Short and long-term disability and paid parental leave
120 hours of paid time off (PTO) that increases with tenure
12 paid company holidays, including Presidents Day and Juneteenth
401(k) plan with company match
Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
A people-first culture that invests in connection, community involvement, and transparency around employee feedback