Sales Representative - Wine & Spirits

Empire Merchants North•Town of Guilderland, NY

3d•Onsite

About The Position

Empire Merchants North is seeking a high energy, motivated Sales Representative for the Moet Hennessy/Freedom Division, covering Albany, Saratoga, and Warren Counties. The Sales Representative's role is to maximize the sales of supplier brands to the trade and consumer through effective territory planning, selling, merchandising, and communication, ensuring the achievement of company and supplier objectives.

Requirements

High energy, motivated individual.
Proficiency in all electronic tools e.g., Diver and Liquid, with proper training.
Ability to maintain professional relationships with all suppliers.
Ability to adhere to all federal, state, local laws, rules, and regulations.
Ability to meet the requirements of the job description and sign company forms.

Nice To Haves

Experience in wine and spirits sales.
Knowledge of wine education.
Familiarity with Moet Hennessy brands.

Responsibilities

Calling on accounts daily, following an established and efficient route, keeping route sheets up to date, and developing positive customer relations.
Analyzing the total territory and each account to determine priority selling and merchandising opportunities.
Preparing and presenting professional sales presentations tailored to current supplier programs and customer needs.
Interacting with ADS’, Supplier Representatives, and Promotional Agency Representatives.
Attending mandatory company and/or supplier sponsored training, including training classes and wine education classes.
Staying up-to-date on company and competitive brand pricing, features, and benefits of supplier products and programs.
Following the principles of Sales Skills and Fundamentals Training (Prepare, Present Effectively, and Activate your business).
Presenting the portfolio and current programs in each account to increase sales and generate maximum revenue and case volume.
Maintaining and effectively using the monthly pitch or program book, tasting notes, sell sheets, and information from suppliers.
Off Premise: Obtaining appropriate distribution of supplier brands, types, and sizes; gaining feature price, promotion, and display merchandising support; conducting staff trainings; achieving supplier shelf standards.
On Premise: Obtaining appropriate distribution of supplier brands, types, and sizes; gaining wine list presence, internal servicing skills, execution of wines-by-the-glass and features; conducting wait-staff trainings; gaining back bar distribution; proper merchandising of the back bar; requesting permanent P.O.S. materials.
Working with supplier representatives and company managers for accompanied workdays designed to train and teach advanced selling skills.
Knowing account needs and opportunities for each supplier work-with.
Representing products, the company, and suppliers in a positive and professional manner.
Installing point-of-sale material within accounts and coordinating with merchandisers.
Suggesting shelf/cold box resets that achieve supplier and company standards.
Ensuring proper rotation of products in accordance with State and Federal law.
Organizing and conducting in-store consumer wine and spirit tastings.
Keeping current on in-stock and out-of-stock items and informing accounts accordingly.
Being proficient in all electronic tools such as Diver and Liquid.
Having available a defined agenda for all supplier work-withs.
Keeping management informed daily on all aspects of their territory, including timely submission of accurate recaps.
Submitting sales reports and performance goals to management as requested.
Collecting wine lists, cocktail lists, and cordial lists in all accounts.
Maintaining adequate, well-organized inventories of P.O.S., sales tools, supplies, and merchandising materials.
Attending and actively participating in sales meetings.
Obtaining and submitting a signed and notarized credit application from new accounts.
Determining account classification with the Field Sales Manager.
Obtaining levels of distribution for on and/or off premises accounts per division standards.
Obtaining sales tax certificates for new accounts.
Ensuring all reports and surveys submitted are accurate and not falsified.
Understanding, delivering, and receiving all company forms, and adding written commentary if disagreeing with any review or field evaluation.
Adhering to all federal, state, and local laws, rules, and regulations.

Benefits

Commission-based pay, paid weekly.
Eligibility for sales incentives.
Mileage reimbursement.
Paid Holidays.
Health and Welfare Plan (medical, dental, vision, disability coverage, life insurance via Union benefits).
401K plan.
PTO.
Vacation accrual.
Flexible Spending Account.
Industry certifications (WSET).