Sales Representative - Relief

Frank Beer Distributors Inc.•Baraboo, WI

4d•Onsite

About The Position

Frank Beer Distributors in Baraboo, WI is seeking a motivated and adaptable Sales Relief Representative to support their on- and off-premise sales teams. This dynamic role involves working with various customers, supporting different sales territories, and ensuring the business continues to move forward. Responsibilities include merchandising, product placement, taking orders, and covering sales routes. The position plays a crucial role in maintaining customer relationships, driving product sales, and providing necessary customer support. The ideal candidate is a team player who thrives in a fast-paced environment and is dedicated to exceptional customer service.

Requirements

Strong verbal and written communication skills, with the ability to build relationships in person, over the phone, and through email.
A goal-oriented mindset with the ability to confidently present products and influence purchasing decisions.
Strong organizational, time management, and problem-solving skills.
Basic mathematical skills, including the ability to calculate pricing, promotions, and cost of goods.
Comfort presenting information in informal customer and team settings.
Intermediate computer skills, including proficiency with Microsoft Office.
Attention to detail and the ability to manage multiple priorities in a fast-paced environment.
The ability to adapt to changing situations and work effectively with a variety of personalities.
A strong customer service mindset and commitment to building productive customer relationships.
Familiarity with the PROFIT steps of a sales call and supplier quality assurance standards.
High school diploma or equivalent (GED) required.
Relevant experience in distribution, hospitality, beverage, or supplier industries required.
Valid driver's license, reliable personal vehicle, and proof of insurance required.
Must be eligible to obtain and maintain any required liquor salesperson permits.

Nice To Haves

Bachelor's degree in a related field preferred.
Working knowledge of eoTouch software for inventory management, pricing, deal structures, and order entry is preferred.
Residence within or near the assigned sales territory preferred.

Responsibilities

Build and maintain strong relationships with on- and off-premise customers through proactive, professional, and engaging communication.
Cover sales routes when regular representatives are unavailable, managing customer inventory, placing orders, communicating pricing, and identifying sales opportunities.
Present and promote new brands, products, seasonal offerings, and promotional programs to customers.
Monitor customer credit status and assist with collecting outstanding payments.
Communicate current pricing, promotions, and product information to customers.
Handle urgent customer orders and deliveries ("hot shots") as needed.
Participate in sales meetings, training sessions, and ongoing professional development.
Collaborate with sales representatives, merchandisers, delivery drivers, operations, customer service, and Frank Liquor colleagues.
Support product merchandising, inventory management, and proper rotation of date-sensitive products.
Assist with product displays, seasonal resets, promotional planning, and new product placements.
Monitor product codes and maintain quality assurance standards.
Conduct supplier surveys, market research, and sales trend analysis.
Assist with special projects and provide merchandising support when not covering sales routes.
Help coordinate vacation coverage and ensure continuity of service across the sales team.
Build and maintain product displays using point-of-sale (POS) materials in accordance with company and supplier guidelines.
Maintain an inventory of POS materials and coupons, applying applicable rebates and promotions.
Take inventory, organize back stock, refill cold boxes and shelves, and maintain clean, presentable displays.
Assist customers with locating products while working alongside store personnel.
Partner with category management to support product resets and merchandising initiatives.
Recommend, create, and install promotional materials, including menu cards and permanent signage.
Recommend, design, and install POS materials, menu cards, and permanent signage to increase product visibility and customer engagement.
Maintain foundational knowledge of draft beer systems and perform basic troubleshooting and minor repairs as needed.