Sales Planning Manager

Mars•Franklin, TN

7d•Hybrid

About The Position

This role drives overall growth, profitability, and multi-year strategy of a specific brand through leading the end-to-end business management and collaboration between marketing, customer management, and cross-functional team. Operating in the center of Sales Planning Managers, Portfolio Growth teams, and field teams, this position ensures an enterprise-wide perspective is maintained for all accountable brands. This role is based in Franklin, Tennessee with regular in-office collaboration expected. Flexibility is a key enabler—empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.

Requirements

Bachelor’s Degree
5+ years of sales/category/analytics/marketing experience within CPG industry
Demonstrated ability to build collaborative partnerships with retail customers, account team, and internal business stakeholders
Ability to understand complex data sources to develop and influence strategy and execution
Strong analytic skills and ability to distill complex data into simple stories

Responsibilities

Critical link between Customer / Brand for Field Sales Team, bringing the Customer Development feedback back to the internal stakeholders
Key partner for assigned Brand Marketing team to identify and drive execution behind share growth opportunities and strategy.
Serve as liaison with internal merchandising teams develop in store displays, field materials and selling tools
Internal customer development lead for assigned brands for internal planning processes including providing updates to various key stakeholders
Lead Weekly/Periodic/Deep Dive Key Customer Meetings to Address Strategic and Tactical Account Needs & Deliver Annual Planning Milestones
Customization of category/brand toolkits to support category shopper dynamics and growth opportunities.
Partner with marketing to develop compelling Brand & New Item selling stories for their assigned brands that tie back into overarching Petcare category & organization objectives.
Responsibility of shepherding and providing sales perspective on innovation/renovation projects inclusive of compiling AB/ER SOP and providing Field perspective/feedback from charter gate to implementation
Attends and represents portfolio/brand presentations with strategic and developmental accounts
Co-Develop Strategic Joint Business Plans with Brand Marketing and Account Teams
Sales Representation in Portfolio Growth Teams