Sales Planner
About The Position
Premion is looking for a strategic and agile Sales Planner to join our high-performing Sales Planning team. This role supports Sales by crafting compelling media plans, proposals, and pricing strategies across both brand awareness and performance-driven campaigns, ensuring alignment with client objectives and platform capabilities. The ideal candidate is highly organized, intellectually curious, and brings a strong understanding of digital media buying dynamics, including DSP-based campaign planning. Reporting to the Sales Planning Manager, the Sales Planner will collaborate closely with Sales, Client Serivces, Ad Operations, and Audience/Data Solutions teams to bring digital-first campaigns to life. You’ll also work across our DSP infrastructure to drive inventory efficiency, audience targeting alignment, and margin-conscious recommendations.
Requirements
- Bachelor's degree in Marketing, Business, Media, or a related field
- 1-3 years of experience in pre-sales, digital media planning, DSP buying, or account management (experience with linear or digital video is a plus)
- Strong understanding of DSP/SSP ecosystems, digital audience targeting strategies, and omnichannel buying models
- Familiarity with media planning tools, inventory forecasting logic, and proposal software
- Advanced Excel, PowerPoint, and Salesforce skills required; experience with CRM-integrated planning tools preferred
- Detail-oriented with exceptional communication, time management, and stakeholder management skills
- High adaptability in fast-paced, evolving digital environments
- Knowledge of local advertising or regional media planning dynamics is a plus
Responsibilities
- Partner daily with internal Sales teams to develop strategic, customized omnichannel media plans across CTV/OTT, OLV, Display, Audio, Native, and more
- Own and manage the pre-sales workflow from intake to proposal, ensuring alignment with client KPIs, inventory availability, platform targeting, and pricing thresholds
- Serve as a go-to expert on our DSP product offerings, especially within our DSP platform, including capabilities related to behavioral, geo, demo, and 1st/3rd party audience segments
- Provide recommendations to Sales based on reach & SOV goals, historical performance, and pacing benchmarks.
- Maintain fluency in performance-based and impression-based planning models to meet client conversion, engagement, or awareness KPIs
- Collaborate with Ad Ops and Planning Leadership on inventory forecasting and budget allocation strategies
- Ensure media plans reflect accurate pricing, delivery forecasts, and data fees when target audience is layered in
- Support audience-first storytelling by translating RFP requests into targeted media strategies, proactively suggesting enhancements.
- Identify inefficiencies and contribute to continuous improvement across our planning systems, workflows, and tools
- Periodically assist in user testing, platform rollout support, and internal education efforts for new planning tech and features.
Benefits
- Two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas
- Access to dental and eye care coverage
- Fertility, surrogacy and adoption assistance
- Disability and life insurance
- 401(k) program with company match
- Nine free virtual doctor’s appointments with a physician through Teladoc
- 12 free annual therapy sessions with a licensed clinician through Spring Health
- Generous Paid Time Off (PTO) benefit
- Nine paid holidays per year
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
