Sales Operations & Marketing Manager

Coast Counties Truck & Equipment Company•Salinas, CA

2d•$75,000 - $100,000

About The Position

Build the Future of Truck Sales Coast Counties Peterbilt, a Jim Pattison Group company, is one of North America's fastest-growing Peterbilt dealer organizations. As our business continues to grow, we're looking for a professional who can help our Truck Sales organization become even more effective. This position combines sales enablement, technology, marketing, customer engagement, and business intelligence into one exciting opportunity. If you enjoy improving processes, leveraging technology, and making a measurable impact, we'd like to meet you. About Coast Counties Peterbilt At Coast Counties Peterbilt, we believe exceptional customer experiences are created by exceptional people. We invest in our employees, embrace innovation, and continually challenge ourselves to improve. Our culture is built on teamwork, accountability, continuous improvement, and doing the right thing for our customers and coworkers. Position Summary The Sales Operations & Marketing Manager serves as the catalyst for improving sales effectiveness by leveraging technology, marketing, customer engagement, and business intelligence. This role helps remove barriers to selling, enabling our sales team to spend more time with customers while delivering an exceptional buying experience.

Requirements

Bachelor’s degree or 5+ years working in a Heavy Duty Equipment Dealership
2+ years supporting sales, marketing, or business operations
strong Microsoft Office skills
excellent communication and organizational abilities
valid driver's license

Nice To Haves

CRM experience (Arcadium, Salesforce, HubSpot or similar)
digital marketing
Canva/Adobe
business analytics
heavy-duty truck or transportation industry experience

Responsibilities

Champion Arcadium CRM adoption and support the Truck Sales team with opportunity management, customer follow-up, quote creation, and pipeline maintenance.
Generate targeted prospect lists and outbound marketing campaigns.
Manage Coast Counties Peterbilt's social media presence and digital marketing initiatives.
Publish the Coast Counties Peterbilt Quarterly Newsletter.
Coordinate customer events, promotions, and dealership marketing activities.
Maintain inventory listings across the dealership website, Truck Paper, and other marketplaces.
Train customers on SmartLINQ and promote adoption of connected vehicle technologies.
Develop the Coast Counties Peterbilt Platinum Circle of Support customer value program.
Analyze CRM activity, pipeline performance, sales trends, and key performance indicators; provide executive reporting and recommendations.
Support strategic sales initiatives through market research and business analytics.