Sales Operations Manager

Roo
$90,000 - $150,000Remote

About The Position

Roo is seeking a highly motivated Sales Operations Manager to drive the execution and optimization of our go-to-market (GTM) strategy. This is a hands-on, individual contributor role focused on building the systems, tools, and insights that power our Sales and Marketplace teams. You will play a critical role in improving sales productivity, enabling data-driven decision making, and ensuring operational excellence across new and existing markets. You’ll partner closely with Business Development, Marketplace, Growth, and Data teams to turn strategy into scalable execution.

Requirements

  • 5+ years of experience in Sales Operations or a related analytical/operational role
  • Experience in a startup or early-stage SaaS environment
  • Proven ability to operate as a strong cross-functional partner and influence without authority
  • Experience supporting or executing GTM strategies at a regional or market level
  • Strong experience building and maintaining metrics, dashboards, and reporting frameworks
  • Familiarity with the full customer lifecycle (pre-sales, sales, and customer success)
  • Understanding of recurring revenue business models and key value drivers
  • Comfortable working across sales methodologies, metrics, and day-to-day operational needs
  • Strong analytical and problem-solving skills with high attention to detail
  • Clear and effective communication skills (written and verbal)
  • Self-starter with the ability to prioritize and execute in a fast-paced environment
  • Proficiency in CRM tools (e.g., HubSpot, Salesforce), Excel, and GSuite

Responsibilities

  • Partner with Business Development and Marketplace leadership, as well as cross-functional teams, to support initiatives that accelerate Roo’s growth
  • Build, maintain, and optimize tools, dashboards, and reporting to track performance across markets and sales activities
  • Analyze field performance and deliver actionable insights to improve productivity and outcomes
  • Support the development and execution of sales and account management playbooks
  • Identify and implement systems and processes that improve efficiency, scalability, and revenue attainment
  • Support and continuously improve Roo’s operating cadence (weekly, monthly, and quarterly business reviews)
  • Drive execution of GTM programs and operational rollouts in new markets and geographies
  • Monitor performance against targets and proactively surface insights, risks, and opportunities
  • Identify gaps in reporting, tools, or processes and independently drive solutions
  • Partner with Business Development and Account Management teams to support market strategies, including: Lead generation and conversion optimization Supply acquisition and marketplace health Listing quality and pricing optimization
  • Collaborate with the Data team to size market opportunities and measure ROI of key initiatives
  • Conduct ad hoc analyses to inform strategic and operational decisions

Benefits

  • Accelerated growth & learning potential.
  • Stipends for home office setup, continuing education, and monthly wellness.
  • Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans.
  • 401K
  • Unlimited Paid Time Off.
  • Paid Maternity/Paternity and reproductive care leave.
  • Gifts on your birthday & anniversary.
  • Opportunity for domestic travel, including for regional team building events.
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