Sales Operations Coordinator

Fonroche Lighting America • Dallas, TX

9h • $65,000 - $75,000

About The Position

As a Sales Operations Coordinator, you will serve as the operational and communication hub for assigned sales territories within Fonroche Lighting America’s sales organization. You’ll coordinate directly with Sales Representatives, internal teams, and external partners to ensure opportunities move efficiently, accurately, and professionally through the sales process.
This includes managing Salesforce data, scheduling meetings, supporting bids, sending outreach and follow-ups, maintaining organized documentation, and ensuring the sales process stays structured and on track. This role is ideal for someone who is organized, proactive, service-oriented, and comfortable interacting with both internal stakeholders and external customers.

Requirements

• 5 years’ experience in sales support, customer support, project coordination, or administrative roles
• Strong communication skills and comfort interacting with customers professionally by phone and email
• Experience or interest in cold outreach and lead generation
• Excellent organizational skills – you enjoy managing details and keeping multiple tasks on track
• Familiarity with Salesforce or other CRM systems (or willingness to learn quickly)
• Ability to support multiple reps in a busy, fast-moving environment
• Proficiency in Microsoft Teams, Outlook, Excel, and shared file systems
• A proactive, problem-solving mindset – you anticipate needs and address issues before they cause delays

Responsibilities

• Communicate directly with customers, municipalities, and partners to gather information and confirm project details
• Send outreach emails and follow-ups, including cold outreach to prospective leads, to help set meetings for sales representatives
• Assist with lead generation activities to identify new opportunities within assigned territories
• Schedule demos, site visits, Teams calls, and customer meetings for assigned reps
• Manage calendars, coordinate logistics, and maintain confirmations, reminders, and meeting notes
• Assist with coordination of lunch-and-learns, local events, and municipal meetings
• Enter and maintain accurate accounts, contacts, opportunities, and project data in Salesforce
• Review new opportunities to ensure required details (maps, geographic data, project notes) are complete
• Maintain CRM data integrity by correcting errors, resolving duplicates, and filling missing fields
• Create and maintain reports and dashboards used for forecasting and sales meetings
• Support bids, proposals, submissions, and compliance documentation by coordinating with relevant internal teams
• Provide accurate geographic inputs, maps, photos, and project details for studies or customer projects
• Communicate with Production and Supply Chain regarding timelines, inventory, and delivery updates
• Serve as the central connector between Sales, Operations, and other internal teams
• Mentor, train, and support Inside Sales and Sales Support team members
• Maintain organized documentation, templates, customer files, and shared resources
• Prepare background research, project summaries, and meeting recaps
• Support onboarding of new sales representatives with schedules, systems, and territory resources
• Assist with formatting proposals, uploading documents, and managing day-to-day administrative tasks

Benefits

• Salary Range: $65,000–$75,000 (based on experience)
• Comprehensive Benefits Package: Medical, Dental, Vision
• Generous PTO Policy – because work-life balance matters
• Career Growth Opportunity: Build your field operations experience and grow into a management role
• Mission-Driven Culture: Be part of a team transforming how cities light their communities

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees