Sales Messaging & Enablement Lead

Rockwell Automation•Milwaukee, WI

2d•Hybrid

About The Position

As a Sales Messaging & Enablement Lead, you will transform business strategy and commercial priorities into compelling sales messaging that helps sellers lead value-driven customer conversations. You will create seller-ready messaging, value narratives, and enablement experiences that simplify complex concepts and make them practical in the field. You will collaborate with cross-functional partners to ensure consistent messaging is adopted across the sales organization. You will report to the Senior Manager, Sales Messaging & Content Effectiveness and work as part of the Sales Messaging & Content Team. You will have a hybrid schedule working out of any one of Rockwell Automation business locations in the United States.

Requirements

Bachelor's degree
Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Nice To Haves

5+ years of experience in sales enablement, sales messaging, product marketing, learning and development, or a related discipline.
Experience developing sales messaging, enablement content, marketing content, or learning programs that support commercial objectives.
Experience translating complex business, technical, or product concepts into clear, customer-focused messaging and seller-ready resources.
Experience creating sales guides, value narratives, training materials, or other customer-facing enablement resources.
Experience working across sales, marketing, product management, and enablement teams to drive messaging alignment and adoption.
Experience using content management, sales enablement, learning management, or AI-enabled productivity platforms to improve content effectiveness and seller adoption.

Responsibilities

Develop sales messaging and value stories that help sellers connect customer business challenges and desired outcomes to Rockwell Automation solutions and strategic priorities.
Create seller-ready enablement resources, including messaging frameworks, sales guides, industry content, learning materials, and other tools that support customer conversations.
Partner with sales, marketing, product, and enablement stakeholders to align messaging, support new product and solution launches, and ensure sellers have access to relevant, consistent content.
Design and enhance learning and coaching experiences that help sellers apply messaging in real-world customer interactions and build sales competencies over time.
Continuously improve content effectiveness, using seller feedback, adoption insights, and emerging technologies to improve how content is organized, accessed, and used in the field.