Sales & Marketing Representative

I-care USA•Charlotte, NC

16h•Onsite

About The Position

Technical Associates of Charlotte (an I-Care Reliability Inc. company) is seeking a proactive and creative Sales & Marketing Representative to drive growth, enhance brand awareness, and manage customer events. This role combines digital marketing, lead generation, and event coordination, playing a key part in managing multi-channel marketing campaigns, planning major industry events like the TAEC Reliability Summit, and nurturing high-intent leads for the sales team. The ideal candidate thrives in a dynamic environment, enjoys bringing brand messaging to life, and excels at building relationships.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
Entry-level to 3 years of experience in marketing, digital communications, or event planning.
Strong corporate social media acumen, particularly on LinkedIn.
Exceptional written and verbal communication skills with meticulous attention to detail and grammar.
Highly organized, proactive problem-solver with a "can-do" attitude.
Ability to travel up to 25% monthly across the US for public seminars, conventions, and tradeshows.
Able to lift up to 35 lbs occasionally (event materials/booths) and stand/walk extensively during multi-day events.

Nice To Haves

Familiarity with marketing automation platforms, CRMs, email software, and basic design tools (Canva, Adobe Creative Cloud).

Responsibilities

Execute a cohesive social media strategy, with a strong focus on LinkedIn.
Draft, edit, and launch engaging digital ads, promotional flyers, newsletters, and email campaigns.
Ensure brand consistency across all platforms and collateral.
Track and analyze KPIs for web traffic, social engagement, and email performance.
Coordinate end-to-end event planning for public seminars and the annual TAEC Reliability Summit, including managing hotel contracts, BEOs, and attendee reservations.
Manage internal attendee registrations, track inventory/swag for the company store, and audit event invoices.
Use tools like ZoomInfo and LACRM to identify prospective clients and implement lead-nurturing workflows.
Process leads and transfer deals between project management platforms (Monday.com) and CRM tools (Teamleader).
Qualify inbound leads from tradeshows and seminars, routing high-intent leads to leadership and the sales team.
Provide occasional Customer Care Management (CCM) support during strategic public seminars.
Coordinate employee recognition programs.
Assist with client inquiries and special marketing research projects.