Sales & Marketing Operations Analyst

CRIF•Atlanta, GA

7d•$70,000•Hybrid

About The Position

About Crif CRIF Select Corporation has the pleasure of serving some of the most successful financial institutions and auto and RV dealerships in the country. CRIF Select combines innovative technology, services and consulting to enable clients to be leaders in the indirect lending industry. This is achieved with knowledgeable and passionate people, strong partner cooperation, and long-term interactive client relationships. We specialize in helping our clients create, maintain and grow their indirect lending programs through CRIF Select technology and services. CRIF Select Corporation proudly provides a dynamic entrepreneurial work environment, boasting international flair that encourages innovative and fresh ideas. We use leading-edge technology to deliver world-class service both internally and to our customers. Overview We are seeking a highly organized, data-driven, and collaborative Sales Operations professional to serve as a key connector across Sales, Marketing, Product, and Support. This role will drive operational excellence, optimize go-to-market processes, and ensure alignment across teams to accelerate revenue growth. This individual will own core systems (CRM, website), support pipeline generation activities, manage events, and provide insights that improve decision-making and execution across the organization. This is a revenue operations role reporting to SVP of Sales with 60% focus on sales and marketing operations and 40% on generation support and events.

Requirements

2+ years of experience in Sales Operations, Revenue Operations, or similar roles
Experience in B2B environments (fintech, auto finance, or SaaS preferred)
Hands-on experience with CRM platforms (Salesforce, HubSpot, or similar)
Strong analytical and reporting skills
Experience supporting events and marketing campaigns
Strong cross-functional collaboration and project management skills

Nice To Haves

Strong focus on revenue operations (not just sales ops)
Ownership mindset around pipeline visibility and performance
Clear lead lifecycle management between Marketing and Sales
Emphasis on measuring event ROI and campaign effectiveness
Ability to bring field insights back into marketing and product

Responsibilities

Own and manage the CRM (Salesforce/HubSpot), including data integrity, workflow automation, reporting, and user adoption
Build and maintain dashboards for pipeline visibility, forecasting, and performance tracking
Support sales leadership with territory planning, account management frameworks, and pipeline reviews
Partner with sales to improve lead management, routing, and conversion processes
Assist in developing sales playbooks, scripts, and enablement materials
Act as the bridge between Sales and Marketing to ensure alignment on campaigns, messaging, and lead follow-up
Manage website updates, landing pages, and conversion optimization
Track and report on campaign performance, lead quality, and ROI
Help execute digital marketing initiatives (email campaigns, LinkedIn, content distribution)
Plan, coordinate, and execute conferences, trade shows, and client events end-to-end
Manage vendor relationships, logistics, budgets, and on-site execution
Partner with Sales to maximize event ROI through pre-event outreach and post-event follow-up strategies
Track and report on event-driven pipeline and outcomes
Serve as a central point of coordination between Sales, Product, Marketing, and Customer Support
Help align go-to-market strategies with product launches and enhancements
Support feedback loops from customers and sales into product and marketing teams
Assist in building scalable processes across the revenue organization
Develop and maintain key performance metrics (MQL → SQL → Closed Won)
Analyze pipeline health, conversion rates, and sales cycle trends
Provide insights and recommendations to improve revenue performance
Ensure data cleanliness, governance, and standardization across systems
Identify inefficiencies in the sales and marketing funnel and implement improvements
Evaluate and manage the sales/marketing tech stack
Lead automation initiatives to improve scalability and reduce manual work
Document processes and create SOPs for repeatable execution