Sales & Marketing Director

EvidenceCare•Nashville, TN

3d•Onsite

About The Position

EvidenceCare is a fast-growing, physician-centered healthcare technology company on a mission to empower better care decisions with a vision that every clinical decision will deliver the right care at the right time. Built to align clinical and financial goals, our platform optimizes clinical workflows, improves hospital margins, and enhances care quality, both inside and outside the EHR. Health systems across the country trust EvidenceCare to drive measurable outcomes without adding burden to clinicians. Based in Nashville, TN, we are proud to be a 4x honoree of the INC 5000 list of fastest growing companies, a 2x Fierce Healthcare Best Product winner, 2x honoree of The Tennessean’s Top Workplaces, and #3 nationally in Modern Healthcare’s Best Places to Work in Healthcare. We bring grit and creativity to everything we do. Our brand voice is clear, engaging, and human. We think like a media company, execute with urgency, and don’t settle for stale or overly corporate messaging. The Opportunity EvidenceCare is looking for a Sales & Marketing Director who can own both sides of the commercial engine: generating and accelerating new business pipeline while keeping our marketing efforts organized, on-brand, and moving. This is a role for someone who thrives at the intersection of sales and marketing, equally comfortable running outbound campaigns and conference strategy as they are coordinating agency deliverables, managing content calendars, and building sales enablement materials. You're a closer, a coordinator, and a connector. Based in our Nashville office, you'll partner closely with EvidenceCare leadership, an external marketing agency, Regional Sales Executives, our CMO, and our CEO to consistently deliver a $500,000 monthly pipeline target while ensuring the marketing function runs like clockwork.

Requirements

Experience in sales, business development, or inside sales in a B2B environment
Strong communication, prospecting, and networking skills
Ability to communicate effectively with healthcare C-level executives on industry challenges and how EvidenceCare’s tools create value
Experience managing conference strategy and/or events
Experience with CRM systems (Salesforce preferred)
Highly organized, detail-oriented, and able to manage multiple priorities without losing quality
Proactive, resourceful, dependable, and self-motivated with strong follow-through
Comfortable utilizing AI tools (ChatGPT / Claude) to scale processes and output

Nice To Haves

B2B SaaS or healthcare marketing experience
Agency coordination or project management background
HubSpot, Salesforce, or other CRM familiarity
Canva, PowerPoint, or light design skills
Website or CMS editing experience
Strong comfort with spreadsheets and organization tools

Responsibilities

Develop and execute outbound campaigns (email, phone, LinkedIn) to generate qualified opportunities
Conduct discovery calls and qualification meetings to convert leads into pipeline
Own end-to-end conference planning: target selection, attendee outreach, meeting scheduling, and onsite coordination
Partner with leadership to maximize conference ROI and secure high-value meetings with healthcare executives
Maintain awareness of healthcare industry trends, challenges, and health system priorities
Own Salesforce administration including pipeline tracking, reporting, and data integrity
Continuously optimize sales processes, workflows, and reporting dashboards
Utilize AI tools to scale recurring sales processes and delivery outputs
Serve as the day-to-day internal point of contact for our external marketing agency
Organize priorities, gather feedback, track deliverables, and keep projects on time
Coordinate internal approvals and ensure the agency has what it needs to execute well
Help manage incoming marketing requests from across the organization
Support updates to core sales assets: one-pagers, decks, proof points, and customer-facing materials
Partner with marketing to design and execute demand generation campaigns
Collaborate on the development of value-proposition assets for EvidenceCare products
Support packaging and distribution of content across email, social, website, and other channels
Help draft, edit, format, or route marketing copy for review
Assist with conference and event preparation: asset coordination, shipping, swag, registration, and follow-up
Keep event timelines, checklists, and internal owners organized
Coordinate promotional materials and milestone gifting for clients, prospects, and internal initiatives
Support logistics for webinars, speaking opportunities, advisory groups, and other marketing-related events
Help maintain customer reference information, permissions, quotes, stories, and proof points
Track case study opportunities, logo usage approvals, and other advocacy-related details
Support analyst forms, award submissions, list management, calendar tracking, and recurring marketing tasks
Assist with reporting prep and other administrative follow-through