Sales & Marketing Coordinator

Schiffer Publishing•Atglen, PA

13h

About The Position

Schiffer Publishing is a leading independent publisher based in Pennsylvania, specializing in high-quality nonfiction books across a wide range of topics including art, military history, crafts, mind-body-spirit, and more. The company is seeking a Sales and Marketing Coordinator to support sales initiatives and the development and implementation of creative, tailored marketing and publicity campaigns for its non-fiction titles across all Schiffer imprints. This role reports directly to the Director of Sales and Marketing and supports that role, as well as the title marketers for each Schiffer imprint. The position requires close collaboration and communication with editorial, design, and sales teams internally, and at times, authors externally.

Requirements

Bachelor's Degree in marketing, communications, or related field preferred
1-3 years relevant work experience
Interest in book marketing, media outreach, consumer advertising, and marketing related analytics
Able to work in a fast-paced environment and meet tight deadlines
Microsoft and Google suite experience
Strong time-management, organizational, and communication skills
Creative problem-solver
Willingness to learn and accept feedback and direction
Understand ROI and KPI metrics to inform projects and resource allocation
Enjoys working both independently and with a team
Passion for books and authors
Creative and intuitive thinker

Nice To Haves

Familiarity with Adobe InDesign, Photoshop, and/or Canva a plus

Responsibilities

Manage, build, deploy, and analyze results for department's direct-to-consumer and b-to-b newsletters, with input and approval from title marketers
Actively pitch books to trade media like Publishers Weekly, Shelf Awareness, Kirkus, Library Journal, etc. for review coverage and features, keeping that contact list current and reporting on confirmed placements
Assist team with pitching of books to consumer media, and send review copies to consumer media contacts as needed (magazines, blogs, podcasts, etc.)
Work with sales team to help manage content (i.e. author images, media links, advertising, etc.) for Edelweiss (industry system for sales reps and book buyers)
Asset and marketing collateral creation for department (press releases, media kits, sell sheets, ads, social content, Amazon A+ content images and modules, etc.), working with Schiffer design team as needed
Support M&P team with advertising research, bookings, and results reporting
Social media posting support as needed
Research, create, and maintain influencer lists for specific titles or book categories
Department mailings
Maintain and manage the marketing & publicity department external facing email inbox, fielding questions and requests directly, and forwarding to the appropriate team member as needed
Field ad-hoc admin requests from marketing team and other internal Schiffer teams (sales, production, design, etc.)
Primary contact for Schiffer backlist authors, as needed, including but not limited to: Fielding author emails and related marketing and publicity requests and executing on related needs
Identifying and surfacing backlist books for re-promotion and new sales opportunities as needed, as they relate to current events, industry or news trends, etc.
Coordinate digital outreach campaigns: Maintain monthly cadence of newsletters to sales teams
Identify customer categories for targeted outreach
Collaborate with campaign leads regarding content, target audience, special offers
Review campaign analytics and make recommendations based on results
Coordinate trade shows and events: Manage registration and exhibitor requirements
Maintain trade show calendar to ensure that all deadlines and deliverables are met
Partner with internal team to coordinate sales and marketing collateral, show specials, title list, and show services
Coordinate pre-show and post-show outreach for maximum engagement