Sales Manager - Atlanta, Georgia

Cerbo OptiMantra•Atlanta, GA

6d•Hybrid

About The Position

Cerbo OptiMantra is a high-growth healthcare SaaS company focused on supporting holistic lifestyles and personalized medicine. Our software is designed for functional, integrative, direct primary care (DPC), and concierge medicine practices. Following a recent merger, Cerbo OptiMantra is now a leading platform in this rapidly expanding market. We provide the technology foundation for practices that are transforming the patient experience and aiming to grow, scale, and deliver better care. This is a front-line sales leadership role for an individual who has a track record of personal sales success and has transitioned to enabling others to succeed. It is not an administrative position. The Sales Manager is responsible for a new business quota and for developing the systems that achieve it. The role involves leading a team of quota-carrying sellers focused on a high-velocity SMB sales motion, where success is driven by volume, speed of initial response, and disciplined qualification. The deals range from quick sales to wellness and integrative practices to more involved sales cycles for DPC and concierge practices. These latter sales often require displacing existing EHR systems and selling to a practitioner owner who serves as the buyer, champion, and end-user. The Sales Manager is responsible for building and coaching the sales playbook to cover this full spectrum of deals. Performance standards are set proactively at the beginning of the quarter, not explained retrospectively. This role requires active involvement in calls, pipeline management, and CRM data analysis to identify potential issues weeks before they impact the forecast. It involves conducting deliberate experiments, such as testing new segments, messages, or refining sales stages, with clear expectations for the impact of each initiative.

Requirements

5+ years of experience in B2B sales.
2+ years of experience leading, coaching, and developing high-performing sales teams in a results-driven environment.
Proven ability to build, manage, and forecast a healthy sales pipeline, identify gaps, and take action to improve conversion and revenue outcomes.
Comprehensive knowledge of buyer behavior and decision-making processes.
Previous experience using CRM insights, sales metrics, and conversion analysis to understand performance, identify opportunities, and make data-grounded decisions.
Consistent track record of achieving or exceeding revenue, quota, and team performance goals.
Located in the Atlanta, Georgia Metro area.

Nice To Haves

SaaS, healthcare IT, or EHR experience.
Experience selling to independent or small-group medical practices.
Familiarity with functional or integrative medicine, DPC, or concierge care models.
Experience building or scaling a sales team through a merger.

Responsibilities

Own the team's new business quota, pipeline coverage, and forecast.
Provide live deal coaching, including call and demo reviews, deal inspection, and real-time assistance with qualification, multi-threading, objection handling, negotiation, and closing.
Transfer skills by making successful sales techniques teachable and repeatable.
Drive pipeline generation by setting and enforcing prospecting standards, in collaboration with SDRs and marketing on targeting and messaging.
Diagnose performance issues using CRM data, call recordings, and conversion metrics to identify whether problems stem from skills, targeting, or process, and then implement and measure solutions.
Manage hiring and ramp-up, including recruiting, interviewing, and onboarding sellers, with a focus on reducing the time to their first close.
Ensure data discipline with accurate pipeline and activity data in the CRM, including well-defined stages, next steps, and meaningful close dates.
Identify growth levers beyond headcount, such as ICP discipline, deal governance, and increasing payments attach rates on new practices.
Foster cross-functional partnerships with Marketing on demand generation, Product on customer and competitive feedback, and CX and Implementation on smooth handoffs.