Sales Manager

Trillium•Canton, MA

6d•Onsite

About The Position

Trillium is seeking a dynamic and experienced Sales Manager to aid in growing our wholesale beer and spirits business within the Greater Boston metro area. This role encompasses a comprehensive range of responsibilities, from planning and analysis, to lead development and account management for our entire portfolio of world-class beer, spirits, and RTDs. The ideal candidate will possess a proven track record managing a sales territory of 100+ retail clients, a passion for craft beer and spirits, and have a keen understanding of the local of and off premise beverage marketplace. This position is based in our Canton, MA headquarters but is expected to be in the market visiting accounts and prospects on a prescribed basis. The Sales Manager will report directly to the VP of Sales & Marketing and work collaboratively alongside other sales and marketing department colleagues.

Requirements

5+ years of retail consumer goods sales experience preferably within the craft beverage industry (beer or spirits).
Highly proficient with Google Business Suite and other web and mobile based applications such as Salesforce, Shopify, Encompass.
Ability to work nights, weekends, and occasionally travel overnight to support account activations.
Ability to lift 50+ pounds, operate in sometimes confined spaces, and stand for long periods.
Demonstrated ability to build and maintain effective relationships with accounts, distributors, and team members.
In-depth knowledge of on- and off-premise business in Massachusetts and the three-tier distribution system across the US.
Hospitality focused mindset, eager to assist and problem solve.

Responsibilities

Provide exceptional communication to current and prospective accounts regarding product availability, managing expectations accordingly, and coordinating orders with Trillium’s logistics team. Most a-typical weeks will involve 1-2 administrative days in office, and 3-4 days in the market.
Utilize proprietary tools, Salesforce CRM, and our Shopify driven wholesale e-commerce platform to effectively track customer interactions, accurately forecast sales, manage inventory, process orders, and provide exceptional customer service.
Develop and maintain a thorough understanding of Trillium product offerings, our systems, and processes to inform account purchasing decisions that lead to mutual success.
Monitor and assist with Accounts Receivable; ensuring compliance with State reporting laws.
Actively participate in weekly sales meetings with prepared reports, market observations, and opportunity snapshots.
Collaborate with the Marketing Department to activate key accounts for special events (i.e.- tap takeovers, collaboration dinners, tastings, etc.).
Develop and maintain an accurate territory sales forecast to inform production needs.
Carefully track and monitor sales performance versus quarterly and annual sales goals and KPIs.
Regularly assess and modify plans based on market performance, product allocations, and inventory levels.
Monitor competitive, consumer, and pricing trends to inform internal sales strategies.
Conduct business review meetings with key accounts to ensure alignment and effectiveness.
Additional duties may be assigned as necessary.