About The Position

Sales Manager A-Brand is responsible for driving business growth, strengthening relationships with Independent Retail Channels. The role focuses on new partners' acquisition and achieving sales targets.

Requirements

  • Bachelor’s degree in Business, Marketing, or a related field
  • 5+ years of sales experience in Consumer Electronics (with a Vendor, Distributor, or Retailer)
  • Good command of English, both spoken and written
  • Ability to create and deliver clear, effective presentations
  • Experience working with different sales channels and customer types
  • Goal & targets oriented and focused on achieving results
  • Strong analytical and commercial mindset
  • Strong communication and negotiation skills, with proven success in building good business relationships

Responsibilities

  • Develop and execute sales strategies for A-Brand Consumer Electronics products to meet or exceed sales targets through Independent Retail Channels
  • Build, grow and manage relationships with key Channel Partners and accounts
  • Grow channel partner network through onboarding, training, and sales development activities
  • Identify and pursue new business opportunities within existing key accounts
  • Collaborate with Product and procurement teams to ensure competitive pricing and stock availability
  • Drive joint go-to-market activities with Brand and key Channel Partners
  • Monitor market trends, pricing, competitor activities, and customer behaviour to adapt sales tactics
  • Prepare regular forecasts, reports, and market analysis for internal stakeholders
  • Ensure strong customer service and post-sales support through coordination with internal teams
  • Represent the company at industry events, vendor meetings, and partner conferences
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